Top incentive travel destinations:
Domestic

1. Hawaii
2. California
3. Florida
4. Nevada
5. Arizona

SOURCE: Incentive magazine Travel FACTS Survey, October 1997

International

1. Caribbean cruises
   
2. Mexico
3. London
4. Bahamas
5. Canada
6. Bermuda
7. France
8. Italy
9. Spain
10. Australia

SOURCE: Incentive magazine Travel FACTS Survey, October 1997

Top domestic city picks

1. San Francisco
2. New York
3. Los Angeles
4. New Orleans
5. Chicago

SOURCE: Incentive magazine Travel FACTS Survey, October 1997

Most popular smaller market spots

1. Seattle
2. New England area
3. Williamsburg
4. San Antonio
5. Memphis

SOURCE: Incentive magazine Travel FACTS Survey, October 1997

• The Results Are In
  
• Who's Using Incentives?
  
• Getting the Word Out
  
• Putting a Face on the Client
  
• Just Saying No
  
• Industry Key
  
• Salespeople's award preferences - Merchandise
  
• Salespeople's award preferences - Travel options
  
• Which is most motivating?
  
• Do you feel adequately compensated?
  
• What trip duration do you prefer?
  
• Do you prefer individual or group travel?
  
• Top incentive travel destinations (1998):
  
• Number of trips planned annually?
  
• Number of average participants?
  
• Average number of room nights?
  
• Percentage, on average, who qualify?
  
• Number of hours, on average, spent in meetings?
  
• Length of selling period?
  
• Top incentive travel destinations (1997):
  
• Types of promotions conducted?
  
• Which advertising methods do you use to promote a consumer offer?
  
• Are you satisfied with your Internet promotions?
  
• Which of the following prizes/awards do you regularly use in your consumer promotions?
  
• Percentage of companies currently using incentive merchandise and travel awards:
  
• Amount spent on merchandise and travel incentives:
  
• What incentive budgets are being spent on:
  
• Uses For Merchandise and/or Travel Incentives
  
• Who's using merchandise
  
• Who's using gift certificates
  
• Who's using group travel
  
• Who's using individual travel
  
• Who's using cash awards
  
• Award usage
  
• Award effectiveness for marketing sales goals:
  
• Award effectiveness for personnel goals:
  
• Percentage of American companies using incentives based on size:
  
• Who buys from incentive companies
  
• Who buys from premium representatives
  
• Who buys from manufacturers
  
• Who buys from local retail stores
  
• Who buys from hotels, airlines, etc.
  
• Who buys from promotional products (ad specialty) distributors
  
• Who buys from corporate travel agents
  
• Who buys from sales promotion/advertising agencies
  
• Award sources
  
• Incentive budgets for 1997
  
• Budget changes from 1995 to 1996
  
• Budget changes from 1996 to 1997
  
• Who buys from sales promotion/advertising agencies
  
• The decision makers
  
• Idea sources for incentive awards