Industry Facts & Figures

Salespeople's award preferences - Merchandise

Gift certificates: 55%
Electronics: 43%
Computers/accessories: 39%
Sporting goods: 36%
Debit cards: 29%
Apparel: 26%
Jewelry: 22%
Housewares and tools: 18%
Travel accessories: 17%
Luggage/leather goods: 15%

SOURCE: Incentive magazine Sales Survey, October 1998


Salespeople's award preferences - Travel options

Free time: 40%
Adventure travel: 38%
Entertainment: 30%
Golf: 19%
Water sports: 15%
Cultural activities: 15%
Spa activities: 15%
Skiing: 14%
Shopping: 10%
Gaming: 7%

SOURCE: Incentive magazine Sales Survey, October 1998


Which is most motivating?

$1,500 cash bonus: 79%
$1,500 travel experience: 15%
$1,500 in merchandise: 5%
No response: 1%

SOURCE: Incentive magazine Sales Survey, October 1998


Do you feel adequately compensated?

Of those that selected the $1,500 cash bonus:
Yes: 50%
No: 50%
Of those that selected the $1,500 travel experience:
Yes: 53%
No: 47%
Of those that selected the $1,500 in merchandise:
Yes: 59%
No: 41%

SOURCE: Incentive magazine Sales Survey, October 1998


What trip duration do you prefer?

Four-day trip including a weekend: 48%
One week: 43%
Weekend getaway: 7%
No response: 2%

SOURCE: Incentive Travel Industry Report, September 1998


Do you prefer individual or group travel?

Individual: 71%
Group: 29%

SOURCE: Incentive magazine Sales Survey, October 1998



    








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