| The Internet and the World Wide Web | |
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| Internet | is a network of computers originally designed to provide uninterruptable communication in the event of sabotage or attack. |
| WWW or Web |
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| Web Site |
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| Multimedia |
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| Hypertext |
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| WAIS |
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| Telnet |
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| FTP |
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| Gopher |
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| News Groups |
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| Resources on the Internet | |
| Listservs & news groups |
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| Subject Databases |
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| Community Information |
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| Government Resources |
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| Library catalogs |
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| Commercial and Business |
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| Commercial & Business Models for the Internet | |||
| Retail Model | Advantages | Disadvantages | |
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| The Mall Model | Advantages | Disadvantages | |
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| The Broker Model | Advantages | Disadvantages | |
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| The Broadcast Model | Advantages | Disadvantages | |
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| The Subscriber Model | Advantages | Disadvantages | |
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| The Cable TV Model | Advantages | Disadvantages | |
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| The Arcade Model | Advantages | Disadvantages | |
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| The Customization Model | Advantages | Disadvantages | |
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| Overall internet benefits | |||
| To Customers | To Marketing | ||
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| Buyer | |||
| S e l l e r |
Business | Consumer | |
| Business | Business to Busness: I2.com | Business to consumer: Amazon.com | |
| Consumer | Consumer to Business: Ideas.com | Consumer to consumer :ebay.com | |
| What has happened? | |
| Study of 125 dot.coms |
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| .net now number one | Internet Domain Survey |
| General Framework for Operation | |||||||||||
| Attraction |
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| Engagement |
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Five Levels of Web Engagement
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| Retention |
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| Learning |
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| Relating |
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| Selling on the Internet | ||
| Designing your web site | ||
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| Web Page Essentials | ||
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| Connecting to the Internet | ||
| Rent Space (subdomain) | ![]() |
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| Register your domain www.yourname.com | Each site differs in cost and user-friendliness, so click around a few of them to decide which one best suits your needs. | |
| Use an ISP | ||
| Get in an internet mall | ||
| Create your own server |
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| Publicizing your site | ||
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| Nettiquette | ||
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| Global Concerns | ||
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| Funding the Site | |
| New Plan | Existing Business |
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| Other sites to check out before startup
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| Myths of Selling on the Internet | |
| You can advertise to millions |
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| You must get on the net NOW or loose out |
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| You can't advertise on the net |
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| If you advertise then you get flamed |
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| You can make quick bucks |
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| Nobody is making money on the net |
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| Leave it to the "techies |
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| Your web page must be radical |
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| Counting hits is the best measure of effectiveness |
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| The internet changes everything |
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| Anything can be sold on the internet (the products on the right have had slow exceptance) |
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| No consumer switching costs |
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| Disintermediation |
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| The web covers the world |
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| Summary |
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