Marketing 470 - Marketing Research Proposal
Project Proposal Outline
0	Cover Page	List Title and all team members
1.	Summary	The summary should allow an executive to develop a basic understanding of the proposal without reading everything.
2.	Background	Detailed description of the management problem that the research will answer.
3.	Research Objectives	Translate the management problem into a research problem.
4.	Research Approach	A complete description of the tentative research methodology.
5.	Data Analysis	Outline the methods to use. Do your best, use me as a resource.
6.	Time and Cost Estimates	These costs may be fictitious, but reasonable estimates.
7.	Limitations	Expected limitations at this point…don't be too humble.
8.	Appendices
You will need a team letter to submit this assignment due. Click here to see your team letters. If you do not have a team letter then you have not emailed me your partner. Do NOT expect to email me on Monday and get a team letter that day. NO late assignments will be accepted. Any assignment uploaded after 1845 on Tuesday wil be considered late. Do not Attempt to give me a printed version of the assignment Bring me some kind of proof that you tried to upload the assignment but "the computer was messed up

Proposal File Email
Naming your document	Your proposal should be named: ?_proposal.doc. The question mark will be replaced with your team letter. So Team A would name their file "A_proposal.doc"
Email the file only after you have:	Compressed all pictures Saved the document in MS word
Click here to start the email