- Seller - This team member will play the role of the salesperson.
- Buyer - This team member will play the role of the customer
- Narrator - This person will provide background
- Prior to the presentation the Narrator will give a brief (5 minute max) presentation to
explain
- The company that the seller is representing
- The product that the seller will be selling
- The buyer's company
- The buyer's name and background
- Any preapproach information gathered about the buyer that might be relevant.
- During the presentation the Narrator may provide supplemental information for the
benefit of those observing the presentation. The narrator may not speak once the
presentation has begun.
- Sales process information - the narrator may indicate the technique that is being
employed. For example
- During the SPIN, the narrator my display a question on the screen and indicate that it
is a "Situation", "Problem", "Implication" or "Need
Payoff" question
- During the presentation the narrator may display the components of the units of
conviction employed
- Visuals - the narrator may display sales tools that the seller is using.
- Scans from literature given to the buyer
- Value analysis calculation
- Etc
|