• CONCEPT CHECK1
    1. What is marketing?
    Answer:
    • Marketing is the process of
    • planning and executing
      • the conception,
      • pricing,
      • promotion, and
      • distribution
    • of ideas, goods, and services
    • to create exchanges
    • that satisfy individual and organizational objectives.
    2. Marketing focuses on discovering and satisfying consumer needs.
    3. What four factors are needed for marketing to occur?
    1 Two or more parties with unsatisfied needs,
    2 a desire and ability on their part to be satisfied,
    3 a way for the parties to communicate
    4 something to exchange.