Marketing 370 - Marketing Principles
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Objectives
  • To learn key marketing principles and terminology. Because this is a survey course,   there is an emphasis on basic terminology and concepts.
  • To understand the role of marketing within society and within an economic system.
  • To portray the role of Marketing in the economy and within the business firm and to better understand public policy issues directed toward Marketing.
  • To learn the vital role of marketing within a firm and the necessary relationships between marketing and the other functional areas of business.
  • To consider the various decision areas within marketing and to provide analytical tools and methods making decisions.
  • To stress the importance of the consumer and the need for a consumer orientation.
  • To explore career opportunities in the various Marketing disciplines.
  • To appreciate how the marketing concept is important in your own personal and professional development.
  • To prepare for additional studies in Marketing. .
TEXT Marketing 7th Edition
AUTHOR Kerin,  Berkowitz,  Hartley,  Rudelius
PUBLISHER McGraw Hill
Click here to read about project and quiz grading
Course Outline
Day Time Chapter Assignments Due
1/16 9:00-10:15 . "What's Wrong With Marketing?" . .
10:25-11:40 1 Developing Customer Relationships And Value Through Marketing . .
1/23 9:00-10:15 2 Linking Marketing & Corporate Strategies . .
10:25-11:40 3 Scanning the Marketing Environment and Marketing Ethics . .
1/30 9:00-10:15 3 Scanning the Marketing Environment and Marketing Ethics . .
10:25-11:40 4 Ethics and Social Responsibility . .
2/6 9:00-10:15 5 Consumer Behavior . .
10:25-11:40 6 Organizational Markets and Buyer Behavior . .
2/13 9:00-10:15 8 Turning Marketing Information Into Action Raglin,
Rebecca		 Iwansky,
Angela		 Nguyen,
Phillip		 Tumanut,
Clarisse
10:25-11:40 8 Turning Marketing Information Into Action Gorder,
Rhona		 Dotts,
Brent		 Gstettenbauer,
Kipp		 Pierce,
Lawrence
2/20 9:00-10:15 _ Test 1
10:25-11:40 9 Identifying Market Segments And Targets Seymour,
Tiffany		 Henry,
Ryan		 Bell,
Daniel		 Reams,
Nathan
2/27 9:00-10:15 10 Developing New Products And Services Mcgowan,
Heather		 Schreiber,
Martin		 Khatib,
Maha		 Quijada,
Jeffrey
10:25-11:40 11 Managing Products And Brands Ly,
Maly		 Kirschenman,
Kurt		 Barton,
Brian		 Herrera,
Dino
3/5 9:00-10:15 12 Managing Services Benmenashe,
Shelly		 Wampole,
Jodie		 Nicholais,
Vince		 Gordon,
Amy
10:25-11:40 13 Building The Price Foundation Yushin,
Pavel		 Kowalik,
Wilford		 Smith,
Gregory		 Huynh,
Phong
3/12 9:00-10:15 14 Arriving At The Final Price Anglin,
Oree		 Flores,
Adriana		 Croxton,
Michael		 Ayala,
Alma
10:25-11:40 B Financial Aspects Of Marketing Shunk,
Katherine		 Cannon,
Tyrone		 Ines,
Jared		 Jehamy,
Alan
3/19 spring_break.jpg (21340 bytes)
3/26 9:00-10:15 Test 2
10:25-11:40 15 Managing Marketing Channels & Wholesaling Weir,
Janice		 Montesa,
Richard		 Ward,
Ericka		 Roberts,
Nadine
4/2 9:00-10:15 16 Supply Chain & Logistics Management Croxton,
Thomas		 Wenceslao,
Wilda		 Mills,
April		 Lee,
Lawrence
10:25-11:40 17 Retailing Jacobs,
Kumiko		 Kennedy,
Ryan		 Takasugi,
Anna		 Buclaw,
Lindsay
4/9 9:00-10:15 18 Integrated Marketing Communications And Direct Marketing Wesson,
Kerry		 Ceballos,
Walter		 Coffin,
Marlena		 Mendoza,
Janissa
10:25-11:40 19 Advertising,  Sales Promotion and Public Relations Schaeffer,
Lance		 Estepa,
Jennifer		 Roufs,
Lisa		 Harvit,
Elizabeth
4/16 9:00-10:15 20 Personal Selling and Sales Management Delacruz,
Charina		 Cencelli,
Mariaclaudia		 Su,
David		 Lieu,
Kim
10:25-11:40 20 Personal Selling and Sales Management Corey,
Jennifer		 Chagollan,
Sara		 Gatto,
Augustus		 Dotan,
Guy
4/23 No Class! Click Here for details Jamison,
Nancy		 Rath,
Tyson		 Biesel,
Danielle		 Refaely,
Pinchas
Stolin,
Daniel		 Maclaren,
Ronald		 Buzaljko,
Karolina		 Nunez,
Steven		 Knowles,
Ralph
4/30 9:00-10:15 7 Reaching Global Markets Baytan,
Rodney		 Mayes,
Tiffany		 Godwin,
Robert		 Arabe,
Janice
10:25-11:40 7 Reaching Global Markets Valdez,
Adriana		 Brocker,
Scott		 Peterson,
Sarah		 Callahan,
Bryan
5/12 08:00-09:45 Test 3
ONLINE QUIZZES — Practice Quizzes—These are available at the publisher’s web site: and the CD-ROM that comes with the text book. 
After purchasing the book,
read the introductory section carefully,
REGISTER FOR THE POWERWEB and visit the websites provided. 
Before taking the quizzes and the tests for grade,
you must complete the practice quizzes based on the appropriate chapters both online and in the CD-ROM.  
Since these are Practice Quizzes,
and are not for grade,
you do not send the results of your performance to the instructor.