REIS Keynote Speaker Series: Spring 2003

		Robert W. Wilbur, Ph.D., Associate Dean for Academic Affairs College of Business Administration at San Diego State University
		Dr. Robert Wilbur’s background includes experience as a university professor, consultant, and business executive. He earned his Ph.D. in Finance from the University of Washington in 1977. He also received a Master’s degree in Business Administration from San Diego State University and a Bachelor’s degree in Economics from the University of California, Riverside. His academic interests include real estate finance and investment, corporate finance, and managerial economics. Dr. Wilbur’s currently serves as the Associate Dean for Academic Affairs in the College of Business Administration at San Diego State University. Other administrative appointments include Associate Dean and Director of the Undergraduate Program and Co-Director of the California State University System Real Estate and Land Use Institute at SDSU. Recent teaching includes courses in real estate investment at the graduate and undergraduate levels. His articles have appeared in journals such as: Journal of Real Estate Finance and Economics and Real Estate Review. He is a member of the American Real Estate Society, the Urban Land Institute, and the Financial Management Association. Prior to joining the SDSU faculty, Dr. Wilbur worked in the San Diego building industry. His positions included C.F.O. of one of the country’s largest specialty contractors and C.E.O. of a small development company specializing in commercial properties. He continues to participate in the San Diego community through a variety of consulting activities and as a member of the Executive Board, Desert Pacific Council, Boy Scouts of America. Dr. Wilbur’s family includes his wife of 41 years, Elizabeth, 3 children and 4 grandchildren. His hobbies include running, mountaineering, and golf.

		Terry Moore, CCIM, ABR
		Terry has about sixteen years experience in San Diego’s real estate industry. After serving as a commercial loan officer for Bank of America and then corporate planner for National Pen Corporation, he operated his own business in the mid-west. Returning to San Diego, Terry became involved in corporate real estate acquisition, development and income property brokerage. His designations include CCIM (Certified Commercial Investment Member and ABR (Accredited Buyer’s Representative). Terry has published numerous articles in Rental Owner, Commercial Investment Journal, and other investment periodicals. He has been a national instructor for CCIM, and has held adjunct faculty positions at UCSD and National University. http://www.acicommercial.com/terrymoore/tmresume.html

		Carlos Royal Retired Realtor®, Entrepreneur, Author, Lecturer and Inventor
		Carlos began his real estate career in 1966 and his first eight years were spent in San Bernardino, California, where he received his real estate broker’s license and obtained a Certificate of Real Estate from San Bernardino Valley College. He quickly earned a reputation for being creative, innovative and a top producer, with his name going on the transaction board 31 times in a single month. To understand the significance of this, an average agent only sells one home every other month. Carlos used video to sell real estate in the late sixties before VCR’s were invented, and he was one of the first to put a real estate office in a regional shopping mall in the early seventies. He was featured on the front cover of The Real Estate News Observer where he was described as, “a young broker on the move in California.” He formed one of the first broker co-ops called “Real Estate One.” Today this would be called a franchise. He was a founding member of the first real estate exchange group in San Bernardino. He has personally purchased over 600 homes for fix-up and resale. When financing became hard to obtain in the mid to late seventies, Carlos co-authored with Max Hollis “Basic Steps to Using Private Money,” which sold five thousand copies in hard cover. When interest rates went to 22%, he pioneered a graduated interest rate loan with Central Federal of San Diego to help complete one of his largest transactions. He traded $8.2 million in government bonds to Central Federal for their distressed/foreclosure properties. When prices became so high in the late eighties and early nineties that few young people could afford housing in California, Carlos wrote the book “The Magic of Lease Options or How to Rent for Less and Make a Fortune.” For five years, from 1993 to 1998, Carlos hosted a weekly radio talk show, The Radio Real Estate Market on KCEO am 1000, plus he did the Jazz FM98 Real Estate Market Report. He has been a guest speaker at several state Realtor® conventions and has conducted real estate and finance seminars on a national basis. He has subdivided land, built houses, manufactured RVs and even tried his hand at a reverse migration project in North Dakota. http://www.houseinvesting.com/

		Frederick W. Pierce, IV Paseo Redevelopment Project Director, The Pierce Company, Inc.
		With 19 years of real estate experience, Mr. Pierce has direct responsibility for SDSU Foundation's redevelopment efforts including oversight of acquisition, planning, design, entitlements, financing, construction and marketing. Previously, he was principal and CFO of the Platt Companies where he directed the acquisition and financing of $400 million in real estate assets. Prior to that, Pierce was western regional director of real estate consulting for Price Waterhouse as well as director of real estate investment consulting for Peat Marwick / Goodkin Group. Pierce is president of the board of trustees of the $2.7 billion San Diego City Employees Retirement System, and a member of the California State University Board of Trustees. He completed real estate finance studies in the SDSU MBA program, and earned a bachelor's degree in finance, cum laude, from SDSU.

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