Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel
Chicago, Ill., USA : American Marketing Association, c1992-c2005
Ref Desk HF5415.3 .B785 1992 v.2
Ability to Process, Nutritional Information (1990)
Moorman C
v.2, pg. 3-4
Adoption intention (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 5-7
Affect, music (1991)
MacInnis DJ; Park CW
v.2, pg. 8-9
Affect negative [PANAS] (1988)
Watson D; Clark LA; Tellegen A
v.2, pg. 10-11
Affect positive [PANAS] (1988)
Watson D; Clark LA; Tellegen A
v.2, pg. 12-13
Alienation, consumer (1988)
Sighn J
v.2, pg. 14-15
Anger, part of the Differetial emotions scale [DES II] (1977)
Izard CE
v.2, pg. 16-19
Anonymity of responses (1993)
Fisher RJ
v.2, pg. 20-21
Anxiety; distress (1991, 1993)
Mano H; Oliver RL
v.2, pg. 22-23
Anxiety social; Fear of negative evaluation [FNE] (1969)
Watson D; Friend R
v.2, pg. 24-26
Arousal (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 27-28
Arousal (1991, 1993)
Mano H; Oliver RL
v.2, pg. 29-30
Arousal (1992)
Baker J; Levy M; Grewal D
v.2, pg. 31-32
Attitude toward a brand of beer, comparative (1991)
Sirgy MJ; Johar JS; Samli AC; Clairborne CB
v.2, pg. 38-39
Attitude toward a country [CETSCALE] (1991)
Netemeyer RG; Durvasula S; Lichtenstein DR
v.2, pg. 40-41
Attitude toward complaining, personal norms (1982, 1983, 1990)
Richins ML; Singh J
v.2, pg. 42-44
Attitude toward complaining, societal benefits (1990)
Singh J
v.2, pg. 45-46
Attitude toward gambling, negative beliefs (1990)
Mascarenhas OAJ
v.2, pg. 47-48
Attitude toward gambling, positive beliefs (1990)
Mascarenhas OAJ
v.2, pg. 49-50
Attitude toward product endorser (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 51-52
Attitude toward self-service stores (1991)
Forman AM; Sriram V
v.2, pg. 53-54
Attitude toward store background music (1992)
Baker J; Levy M; Grewal D
v.2, pg. 55-56
Attitude Toward the Act (1990)
Maheswaran D; Meyers-Levy J
v.2, pg. 57-58
Attitude Toward the Act, Semantic Differential (1991, 1992)
Sawyer AG; Howard DJ, Bagozzi RP; Baumgartner H; Yi Y
v.2, pg. 59-61
Attitude Toward the Act, Semantic Differential (1980)
Ajzen I; Fishbein M
v.2, pg. 62-67
Attitude Toward the Brand (1990)
Chattopadhyay A; Basu K
v.2, pg. 68-69
Attitude Toward the Brand, Comparative (1991)
Sirgy MJ; Johar JS; Samli AC; Clairborne CB
v.2, pg. 70-71
Attitude Toward the Company (1993)
Boulding W; Kirmani A
v.2, pg. 72-73
Attitude Toward the Offer (1988, 1989)
Burton S; Lichtenstein DR, Lichtenstein DR; Bearden WO
v.2, pg. 74-76
Attitude Toward the Product/Brand (1990)
Maheswaran D; Sternthal B
v.2, pg. 77-78
Attitude Toward the Product/Brand, Hedonic (1988)
Batra R; Ahtola OT
v.2, pg. 79-80
Attitude Toward the Product/Brand, Semantic Differential
varied, see text
v.2, pg. 81-100
Attitude Toward the Product/Brand, Utilitarian (1988)
Batra R; Ahtola OT
v.2, pg. 101-102
Attitude Toward the Product Idea (1991)
Ratneshwar S; Chaiken S
v.2, pg. 103-104
Attitude toward trying to lose weight (1990)
Bagozzi RP; Warshaw D
v.2, pg. 105-106
Autonomy, female (1972)
Arnott CC
v.2, pg. 107-108
Behavioral intention
varied, see text
v.2, pg. 109-114
Behavioral intention, blood test (1990)
Maheswaran D; Meyers-Levy J
v.2, pg. 115-116
Belief confidence (1992)
Kardes FR; Kalyanaram G
v.2, pg. 117-119
Belief confidence, soft drink (1993)
Smith RE
v.2, pg. 120-121
Benefit perception, composite (1985)
Murray KB
v.2, pg. 122-123
Black racial identification (1991)
Whittler TE; Calantone RJ; Young MR
v.2, pg. 124-125
Brand Beliefs, 35mm Camera (1993)
Laczniak RN; Muehling DD
v.2, pg. 126-127
Brand beliefs, shampoo (1991)
MacInnis DJ; Park CW
v.2, pg. 128-129
Brand beliefs, soft drink (1993)
Smith RE
v.2, pg. 130-131
Brand beliefs, tape player (1991)
Muehling DD; Laczniak RNl Stoltman JJ
v.2, pg. 132-133
Brand popularity (1993)
Mishra Sl Umesh UN; Stem DE Jr
v.2, pg. 134-135
Brand preference (1992)
Costley CL; Brucks M
v.2, pg. 136-137
Buy american-made products, importance (1993)
Olsen JE; Granzin KL; Biswas A
v.2, pg. 138-139
Calmness (1991, 1993)
Mano H; Oliver RL
v.2, pg. 140-141
Change seeker index (1992)
Steenkamp JBEM; Baumgartner H
v.2, pg. 142-146
Cognitive age (1981)
Barak B; Schiffman LG
v.2, pg. 147-148
Cognitive effort, choice (1993, 1994)
Cooper-Martin E
v.2, pg. 149-150
Communion with nature (1993)
Arnould EJ; Price LL
v.2, pg. 151-152
Communion with others (1993)
Arnould EJ; Price LL
v.2, pg. 153-154
Company reputation (1990)
Goldberg ME; Hartwick J
v.2, pg. 155-156
Complaint intentions, private (1990)
Singh J
v.2, pg. 157-158
Complaint intentions, third party (1990)
Singh J
v.2, pg. 159-160
Complaint intentions, voice (1990)
Singh J
v.2, pg. 161-162
Complaint success likelihood (1990)
Singh J
v.2, pg. 163-164
Complaint worthiness (1990)
Singh J
v.2, pg. 165-166
Compulsivity, General , Scale 7 subset, Minnesota Multiphasic Personality Inventory (1982, 1989)
Dahlstrom WG; Welsh GS; Dahlstrom LE, O'Guinn TC; Faber RJ
v.2, pg. 167-168
Compulsivity, purchase (1989)
O'Guinn TC; Faber RJ
v.2, pg. 169-170
Confidence, computer use (1992)
Ozanne JL; Brucks M; Grewal D
v.2, pg. 171-172
Conformity motivation (1984)
Lennoz RD; Wolfe RN
v.2, pg. 173-175
Consumption motivation, objective (1978)
Moschis GP
v.2, pg. 176-177
Consumption motivation, social (1978)
Moschis GP
v.2, pg. 178-179
Contempt , part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 180-183
Control (1992)
Bateson JEG; Hui MK
v.2, pg. 184-185
Coviewing tv, parent/child (1988)
Carlson L; Grossbart S
v.2, pg. 186-187
Credibility, company (1992)
Keller KL; Aaker DA
v.2, pg. 188-189
Crowding (1992)
Bateson JEG; Hui MK
v.2, pg. 190-191
Crowding (1987)
Bateson JEG; Hui MK
v.2, pg. 192-193
Crowding (1980)
Harrell GD; Hutt MD; Anderson JC
v.2, pg. 194-195
Customer Orientation, Customer's Perception of Salespeople (1991)
Brown G; Widing RE II; Coulter RL
v.2, pg. 196-198
Deal retraction (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 199-200
Decision action control orientation (1983)
Kuhl J
v.2, pg. 201-204
Decision difficulty, electronic decision aid (1993)
Widing RE II; Talarzyk WW
v.2, pg. 205-207
Decision quality, electronic decision aid (1993)
Widing RE II; Talarzyk WW
v.2, pg. 208-210
Derogatory beliefs against blacks (1967)
Woodmansee JJ; Cook SW
v.2, pg. 211-212
Desire to Win (1991)
Corfman KP
v.2, pg. 213-214
Desired picture quality, camera (1993)
Spreng RA; Olshavsky RW
v.2, pg. 215-216
Desires congruency, camera picture quality (1993)
Spreng RA; Olshavsky RW
v.2, pg. 217-218
Dieter, health (1993)
Moorman C; Matulich E
v.2, pg. 219-220
Disconfirmation (1993)
Oliver RL; Swan JE
v.2, pg. 221-224
Disconfirmation, camera picture quality (1993)
Spreng RA; Olshavsky RW
v.2, pg. 225-226
Discount size (1993)
Biswas A; Burton S
v.2, pg. 227-228
Disgust , part of the Differential emotions scale [DES II and DES III] (1977)
Izard CE
v.2, pg. 229-232
Dominance (1974)
Mehrabian A; Russell JA
v.2, pg. 233-234
Donor motivation, blood (1992)
Allen CT; Machleit KA; Kleine SS
v.2, pg. 235-236
Donor motivation, charity administration importance (1990)
Harvey JW
v.2, pg. 237-238
Donor motivation, charity cause importance (1990)
Harvey JW
v.2, pg. 239-240
Donor motivation, charity curative services importance (1990)
Harvey JW
v.2, pg. 241-242
Donor Motivation, Charity fundraising Pressure Importance (1990)
Harvey JW
v.2, pg. 243-244
Donor motivation, charity wellness services importance (1990)
Harvey JW
v.2, pg. 245-246
Egalitarianism (1975)
Scanzoni J
v.2, pg. 247-249
Elation (1991, 1993)
Mano H; Oliver RL
v.2, pg. 250-251
Emotional valence, mellow (1971, 1987, 1991)
Wells WD; Leavitt C; McConville M, Edell JE; Burke MC, MacInnis DJ; Park CW
v.2, pg. 252-253
Emotional valence, positive (1971, 1987, 1991)
Wells WD; Leavitt C; McConville M, Edell JE; Burke MC, MacInnis DJ; Park CW
v.2, pg. 254-255
Envy (1984, 1995)
Belk RW
v.2, pg. 256-258
Ethnocentrism [CETSCALE] (1986)
Shimp TA; Sharma S
v.2, pg. 259-262
Evaluation, appeal (1993)
Mano H; Oliver RL
v.2, pg. 263-264
Evaluation, interest (1993)
Mano H; Oliver RL
v.2, pg. 265-266
Evaluation, need (1993)
Mano H; Oliver RL
v.2, pg. 267-268
Evaluation, positivity (1993)
Mano H; Oliver RL
v.2, pg. 269-270
Evaluation, value (1993)
Mano H; Oliver RL
v.2, pg. 271-272
Expected picture quality, camera (1993)
Spreng RA; Olshavsky RW
v.2, pg. 273-274
Expertise, information source (1992)
Netemeyer RG; Bearden WO
v.2, pg. 275-276
Expertise, product development (1991)
Ratneshwar S; Chaiken S
v.2, pg. 277-278
Family brand belief (1993)
Loken B; John DR
v.2, pg. 279-280
Fantasizing (1989)
O'Guinn TC; Faber RJ
v.2, pg. 281-282
Fashion consciousness (1971)
Wells RE; Tigert D
v.2, pg. 283-285
Fear, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 286-289
Fearfulness (1990)
Maheswaran D; Meyers-Levy J
v.2, pg. 290-291
Femininity, Bem sex role inventory (1974)
Bem SL
v.2, pg. 292-294
Fit, brand/company (1992)
Keller KL; Aaker DA
v.2, pg. 295-296
Generosity (1984, 1995)
Belk RW
v.2, pg. 297-299
Guilt, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 300-303
Health behavioral control (1993)
Moorman C; Matulich E
v.2, pg. 304-305
Health information sources, nonpersonal (1993)
Moorman C; Matulich E
v.2, pg. 306-307
Health motivation (1990, 1993)
Moorman C, Moorman C; Matulich E
v.2, pg. 308-310
Imagery quality/quantity (1991, 1993)
Ellen PS; Bone PF, Burns AC; Biwas A; Bibin LA
v.2, pg. 311-313
Imagery quantity/ease (1991)
Bone PF; Ellen PS
v.2, pg. 314-316
Imagery vividness, general (1991)
Bone PF; Ellen PS
v.2, pg. 317-319
Imagery vividness, visual (1973)
Marks DF
v.2, pg. 320-322
Imagery vividness, multiple senses (1992)
Miller DW; Marks LJ
v.2, pg. 323-326
Importance of Social Approval, From Best Friend (1993)
Fisher RJ
v.2, pg. 327-328
Importance of Social Approval, From Friends (1993)
Fisher RJ
v.2, pg. 329-330
Importance of Social Approval, From Others (1993)
Fisher RJ
v.2, pg. 331-332
Indexicality, music (1991)
MacInnis DJ; Park CW
v.2, pg. 333-334
Influence on Family Decision Making (1991)
Corfman KP
v.2, pg. 335-336
Information relevance (1993)
Mishra S; Umesh UN; Stem DE Jr
v.2, pg. 337-338
Innovativeness, product specific (1991)
Goldsmith RE; Hofacker CF
v.2, pg. 339-341
Intention to Choose Best Alternative (1993)
Cooper-Smith E
v.2, pg. 342-343
Intention to Recommend School (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 344-345
Interaction with health care professionals (1993)
Moorman C; Matulich E
v.2, pg. 346-347
Interest, part of the Differntial emotions scale [DES II] (1977)
Izard CE
v.2, pg. 348-350
Interest, object (1993)
Machleit KW; Allen CT; Madden TJ
v.2, pg. 351-352
Internal search tendency (1985)
Murray KB
v.2, pg. 353-354
Interpersonal influence susceptibility, media-normative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 355-356
Interpersonal influence susceptibility, parent-informative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 357-358
Interpersonal influence susceptibility, parent-normative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 359-360
Interpersonal influence susceptibility, peer-informative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 361-362
Interpersonal influence susceptibility, peer-normative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 363-364
Involvement, choice task (1993)
Mishra S; Umesh UN; Stem DE Jr
v.2, pg. 365-366
Involvement, coupons (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 367-369
Involvement, Enduring Personal involvement inventory [PII] (1985)
Zaichkowsky JL
v.2, pg. 370-377
Involvement, experiment (1993)
Swinyard WR
v.2, pg. 378-379
Involvement, processing nutritional information (1990)
Moorman C
v.2, pg. 380-381
Involvement, product (1987)
Srinivasan N
v.2, pg. 382-383
Involvement, product class (1987, 1991)
Keller KL
v.2, pg. 384-386
Involvement, product class (1979)
Lastovicka JL; Gardner DM
v.2, pg. 387-389
Involvement, Situational Personal involvement inventory [PII] (1985)
Zaichkowsky JL
v.2, pg. 390-392
Involvement, social (1992)
Wilkes RE
v.2, pg. 393-394
Involvement, study task (1992)
Ozanne JL;Brucks M; Grewel D
v.2, pg. 395-396
Joy, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 397-400
Knowledge, cars (1987)
Srinivasan N
v.2, pg. 401-402
Knowledge, food product (1993)
Cole CA; Balasubramanian SA
v.2, pg. 403-404
Knowledge, product (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 405-406
Knowledge, product class (1992)
Smith DC; Park CW
v.2, pg. 407-408
Knowledge, purchasing car (1992)
Ozanne JL;Brucks M; Grewel D
v.2, pg. 409-410
Life-balance (1993)
Moorman C; Matulich E
v.2, pg. 411-412
Locus of Control, Health (1993)
Moorman C; Matulich E
v.2, pg. 413-415
Loneliness Abridged revised UCLA loneliness scale (1980)
Russell D; Peplau LA; Cutrona CE
v.2, pg. 416-417
Loyalty proneness, product (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 418-419
Masculinity, Bem sex role inventory [BSRI] (1974)
Bem SL
v.2, pg. 420-422
Materialism (1978)
Mochis GP
v.2, pg. 423-425
Materialism, centrality (1990)
Richins ML; Dawson S
v.2, pg. 426-428
Materialism, happiness (1990)
Richins ML; Dawson S
v.2, pg. 429-431
Materialism, success (1990)
Richins ML; Dawson S
v.2, pg. 432-434
Mood (1990)
Yi Y
v.2, pg. 435-436
Mood, global (1983)
Peterson RA; Sauber M
v.2, pg. 437-439
Mood, global (1993)
Swinyard WR
v.2, pg. 440-441
Need for Cognition (1984)
Cacioppo JT; Petty RE; Kao CF
v.2, pg. 442-444
Non-search purchase tendency (1985)
Murray KB
v.2, pg. 445-446
Normative outcomes (1993)
Fisher RJ
v.2, pg. 447-449
Nostalgia proneness (1993)
Holbrook MB
v.2, pg. 450-451
Novelty experience seeking (1992)
Steenkamp JBEM; Baumgartner H
v.2, pg. 452-456
Opinion leadership, price (1990)
Lichtenstein DR; Ridgway NM; Netemeyer RD
v.2, pg. 457-458
Parental style, concept-orientation (1988, 1978)
Carlson L; Grossbart SB, Grossbart S; Carlson L; Walsh A
v.2, pg. 459-460
Personal growth (1993)
Arnould EJ; Price LL
v.2, pg. 461-462
Personal outcomes (1993)
Fisher RJ
v.2, pg. 463-465
Personal source confidence (1985)
Murray KB
v.2, pg. 466-467
Personal source usage (1985)
Murray KB
v.2, pg. 468-469
Personalizing shopper (1991)
Forman AM; Sriram V
v.2, pg. 470-471
Pleasure (1974)
Mehrabian A; Russell JA
v.2, pg. 472-475
Pleasure (1992)
Baker J; Levy M; Grewal D
v.2, pg. 476-477
Possessiveness (1984, 1995)
Belk RW
v.2, pg. 478-480
Power, reward (1992)
Netermeyer RG; Bearden WO
v.2, pg. 481-482
Preference heterogeneity (1992)
Feick L; Higie RA
v.2, pg. 483-484
Prepurchase trial tendency (1985)
Murray KB
v.2, pg. 485-486
Price consciousness (1993)
Lichtenstein DR; Ridgway NM; Netemeyer RG
v.2, pg. 487-488
Price reduction believability (1991)
Lichtenstein DR; Burton S; Karson EJ
v.2, pg. 489-490
Price-prestige relationship (1991)
Lichtenstein DR; Burton S; Karson EJ
v.2, pg. 491-492
Price-quality relationship (1991)
Gotlieb JB; Sarel D
v.2, pg. 493-494
Price-quality relationship (1993)
Lichtenstein DR; Ridgway NM; Netemeyer RG
v.2, pg. 495-496
Product attribute correlation (1990)
Dick A: Chakravarti D; Bietal G
v.2, pg. 497-498
Product experience (1985)
Murray KB
v.2, pg. 499-500
Product expertise (1993)
Mishra S; Umesh UN; Stem DE
v.2, pg. 501-502
Purchase intention (1992)
Bone PF; Ellen PS
v.2, pg. 503-504
Purchase intention (1991)
Dodds WB; Monroe KB; Grewel D
v.2, pg. 505-506
Purchase intention (1977)
Baker MJ; Churchill GA Jr
v.2, pg. 507-509
Purchase influence, child's (1988)
Carlson L; Grossbart S
v.2, pg. 510-511
Quality, audio/video product (1991)
Gotlieb JB; Sarel D
v.2, pg. 512-513
Quality brand (1992)
Keller KL; Aaker DA
v.2, pg. 514-515
Quality, product (1991)
Dodds WB; Monroe KB; Grewel D
v.2, pg. 516-517
Quality, relative product performance (1993)
Boulding W; Kirmani A
v.2, pg. 518-519
Quality evaluation mode (1992)
Smith DC; Park CW
v.2, pg. 520-521
Quietness (1993)
Mano H; Oliver RL
v.2, pg. 522-523
Refusal of Child's Purchase Requests, With Explanation (1988, 1978)
Carlson L; Grossbart SB; Grossbart S; Carlson L; Walsh A
v.2, pg. 524-525
Response care (1993)
Fisher RJ
v.2, pg. 526-527
Risk, enjoyment (1991)
Venkatraman MP
v.2, pg. 528-529
Risk, performance /financial (1991)
Venkatraman MP
v.2, pg. 530-531
Risk, purchase (1990)
Eroglu SA; Machleit KA
v.2, pg. 532-533
Risk perception, composite (1985)
Murray KB
v.2, pg. 534-536
Role overload (1992)
Reilly MD
v.2, pg. 537-539
Rule-breaking behavior (1990)
Cox D; Cox AD; Moschis GP
v.2, pg. 540-541
Sadness, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 542-545
Sadness (1993)
Mano H; Oliver RL
v.2, pg. 546-547
Sale proneness (1990)
Lichtenstein DR; Ridgway NM; Netemeyer RD
v.2, pg. 548-549
Satisfaction, generalized (1987)
Crosby LA; Stephens N
v.2, pg. 550-552
Satisfaction, generalized (1981)
Westbrook RA; Oliver RL
v.2, pg. 553-555
Satisfaction, with activity (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 556-557
Satisfaction, with brand selection (1993)
Cole CA; Balasubramanian SA
v.2, pg. 558-559
Satisfaction, with course (1993)
Oliver RA;
v.2, pg. 560-561
Satisfaction, with facility (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 562-563
Satisfaction, with hospital (1991)
Singh J
v.2, pg. 564-565
Satisfaction, with insurance (1991)
Singh J
v.2, pg. 566-567
Satisfaction, with marketer (1987)
Srinivasan N
v.2, pg. 568-569
Satisfaction, with physician (1991)
Singh J
v.2, pg. 570-571
Satisfaction, with product (1987)
Srinivasan N
v.2, pg. 572-573
Satisfaction, with products (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 574-575
Search benefits (1987)
Srinivasan N
v.2, pg. 576-577
Search effort (1987)
Srinivasan N
v.2, pg. 578-579
Search intention, lower price (1993)
Biswas A; Burton S
v.2, pg. 580-581
Self-confidence, generalized (1971, 1974)
Wells RE; Tigert D
v.2, pg. 582-584
Self-consciousness, public (1990)
Bearden WO; Rose RL
v.2, pg. 585-586
Self-esteem (1989)
O'Guinn TC; Faber RJ
v.2, pg. 587-588
Self-esteem (1965)
Rosenberg M
v.2, pg. 589-591
Self-oriented values (1991)
Corfman KP; Lehmann DR; Narayanan S
v.2, pg. 592-593
Sensation seeking (1992)
Steenkamp JBEM; Baumgartner H
v.2, pg. 594-596
Service quality, access servqual (1990, 1988)
Carman JM, Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 597-598
Service Quality, Assurance, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 599-601
Service quality, assurance (1990)
Carman JM
v.2, pg. 602-603
Service Quality, Assurance of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 604-605
Service quality, education tangibles (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 606-607
Service quality, empathy (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 608-611
Service Quality, Empathy of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 612-613
Service quality, hospital admission (1990)
Carman JM
v.2, pg. 614-615
Service quality, hospital billing (1990)
Carman JM
v.2, pg. 616-617
Service quality, hospital discharge procedures (1990)
Carman JM
v.2, pg. 618-619
Service quality, hospital explanations (1990)
Carman JM
v.2, pg. 620-621
Service quality, hospital food (1990)
Carman JM
v.2, pg. 622-623
Service quality, hospital nurses (1990)
Carman JM
v.2, pg. 624-625
Service Quality, Overall, part of SERQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 626-628
Service Quality, Reliability, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 629-632
Service Quality, Reliability of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 633-634
Service Quality, Responsiveness, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 635-638
Service Quality, Responsiveness of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 639-640
Service quality, security (1990)
Carman JM
v.2, pg. 641-642
Service Quality, Tangibles, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 643-646
Service quality, tangible hospital accommodations (1990)
Carman JM
v.2, pg. 647-648
Shop with children (1988)
Carlson L; Grossbart S
v.2, pg. 649-650
Shopper, conservative (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 651-652
Shopping competitiveness (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 653-654
Shopping enjoyment (1989)
O'Guinn TC; Faber RJ
v.2, pg. 655-656
Shopping enjoyment (1991)
Marmorstein H; Grewel D; Fische RPH
v.2, pg. 657-658
Shopping enjoyment (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 659-600
Shopping guilt (1989)
O'Guinn TC; Faber RJ
v.2, pg. 661-662
Shopping intention (1992)
Baker J; Levy M; Grewal D
v.2, pg. 663-664
Shopping intention (1993)
Biswas A; Burton S
v.2, pg. 665-666
Shopping intention (1993)
Swinyard WR
v.2, pg. 667-668
Shopping motivation, experiential (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 669-670
Shopping motivation, product (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 671-672
Shyness , part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 673-676
Sleepiness (1991, 1993)
Mano H; Oliver RL
v.2, pg. 677-678
Social desirability bias, marlowe-crowne (1960)
Crowne DP; Marlowe D
v.2, pg. 679-685
Social position, personal (1990)
Dickson JP; MacLachlan DL
v.2, pg. 686-687
Social position, store (1990)
Dickson JP; MacLachlan DL
v.2, pg. 688-689
Social values (1991)
Corfman KP; Lehmann DR; Narayanan S
v.2, pg. 690-691
Store conveniences, neatness (1990)
Dickson JP; MacLachlan DL
v.2, pg. 692-693
Store conveniences, personnel & services (1990)
Dickson JP; MacLachlan DL
v.2, pg. 694-696
Store depersonalization (1991)
Forman AM; Sriram V
v.2, pg. 697-698
Store image, overall (1992)
Kerin RA; Jain A: Howard DJ
v.2, pg. 699-700
Store image, price/value (1990)
Dickson JP; MacLachlan DL
v.2, pg. 701-702
Store image, product prices (1992)
Kerin RA; Jain A: Howard DJ
v.2, pg. 703-704
Store image, product quality (1992)
Kerin RA; Jain A: Howard DJ
v.2, pg. 705-706
Store loyalty (1991)
Sirgy MJ; Johar JS; Samli AC; Clairborne CB
v.2, pg. 707-708
Store personnel, quantity & quality (1992)
Baker J; Levy M; Grewal D
v.2, pg. 709-710
Store-price image (1990)
Cox A; Cox D
v.2, pg. 711-712
Study realism (1992)
Feick L; Higie RA
v.2, pg. 713-714
Surprise, part of the Differential emotions scale [DES II, DES III] (1977)
Izard CE
v.2, pg. 715-717
Taste evaluation (1989)
Meyers-Levy J; Tybout AM
v.2, pg. 718-719
Time pressure (1987)
Srinivasan N
v.2, pg. 720-721
Time use, polychronic behavior (1991)
Kaufman CF; Lane PM; Lindquist JD
v.2, pg. 722-723
Tolerance for Ambiguity (1992)
McQuarrie EF; Mick DG
v.2, pg. 724-726
Typicality (1990)
Loken B; Ward J
v.2, pg. 727-729
Value, bundle (1993)
Yadav MS; Monroe KB
v.2, pg. 730-731
Value, items purchased separately (1993)
Yadav MS; Monroe KB
v.2, pg. 732-733
Value, offer (1980)
Berkowitz EN; Walton JR
v.2, pg. 734-737
Value, product (1991)
Dodds WB; Monroe KB; Grewel D
v.2, pg. 738-739
Value, total savings (1993)
Yadav MS; Monroe KB
v.2, pg. 740-741
Value consciousness (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 742-744
Verbal/visual processing style (1985)
Childers TL; Houston MJ; Heckler SE
v.2, pg. 745-748
Visibility, product usage (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 749-750
Voluntary simplicity, ecological awareness (1981)
Leonard-Barton D
v.2, pg. 751-752
Voluntary simplicity, material (1981)
Leonard-Barton D
v.2, pg. 753-754
Voluntary simplicity, self-determination (1981, 1990)
Leonard-Barton D, Richens ML; Dawson S
v.2, pg. 755-756
Work-oriented (1992)
Wilkes RE
v.2, pg. 757-758
Ad impressions (1983)
Bello DC; Pitts RE; Etzel DC
v.2, pg. 761-762
Attention to Ad, Advertised Product/Message/Visual Aspects of the ad (1989)
Laczniak RN; Muehling DD; Grossbart S
v.2, pg. 763-765
Attention to Ad, Brand Evaluation (1988)
Andrews JC
v.2, pg. 766-767
Attention to Ad, Message Relevance (1991)
Andrews JC; Durvasula S
v.2, pg. 768-770
Attention to Ad, Task Relevance (1991)
Andrews JC; Durvasula S
v.2, pg. 771-772
Attention toward advertised brand, computer (1989)
Laczniak RN; Muehling DD; Grossbart S
v.2, pg. 773-774
Attitude Toward the Advertiser (1991)
Milliman RE; Fugate DL; Rahim A
v.2, pg. 775-776
Attitude Toward the Ad (1993)
Henthorne TL; Latour MS; Nataraajan R
v.2, pg. 777-778
Attitude Toward the Ad, Believability (1982)
Beltramini RF
v.2, pg. 779-781
Attitude Toward the Ad, Brand Reinforcement, part of Leo Burnett viewer response profile (1979)
Schlinger MJ
v.2, pg. 782-785
Attitude Toward the Ad, Company Image (1993)
Ford JB; LaTour M
v.2, pg. 786-787
Attitude Toward the Ad, Confusion (1983)
Lastovicka JL
v.2, pg. 788-790
Attitude Toward the Ad, Empathy (1979)
Schlinger MJ
v.2, pg. 791-792
Attitude Toward the Ad, Evaluation Judgments (1989)
Burke MC; Edell JA
v.2, pg. 793-795
Attitude Toward the Ad, Familiarity (1979)
Schlinger MJ
v.2, pg. 796-798
Attitude Toward the Ad, Humor (1990)
Chattopadhyay A; Basu K
v.2, pg. 799-800
Attitude Toward the Ad, Purchase Intention (1993)
Ford JB; LaTour M
v.2, pg. 801-802
Attitude Toward the Ad, Relevant News part of Leo Burnett viewer response profile (1979)
Schlinger MJ
v.2, pg. 803-806
Attitude Toward the Ad, Role Portrayals (1993)
Ford JB; LaTour M
v.2, pg. 807-808
Attitude Toward the Ad, Semantic Differential
varied, see text
v.2, pg. 809-825
Attitude Toward the Ad, Stimulation (1979, 1993)
Schlinger MJ, Stout PA; Rust RT
v.2, pg. 826-827
Attitude Toward the Brand in the Ad (1985)
Gardner MP
v.2, pg. 828-829
Attitude Toward the Company in the Ad (1992)
Peterson RA; Wilson WR; Brown SP
v.2, pg. 830-831
Attitude Toward the Testimonial (1992)
Feick L; Higie RA
v.2, pg. 832-833
Beliefs About TV Advertising, Evaluations of how TV commercial Are Executed (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 834-835
Beliefs About TV Advertising, Perceptions of Offensive Aspects of TV Advertising (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 836-837
Beliefs About TV Advertising, Perceptions of the Personal and Social Benefits or Costs of TV Advertising (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 838-839
Beliefs About TV Advertising, Perceptions that TV Advertisements Are Shown Too Often or Too Much (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 840-841
Beliefs About TV Advertising, Perceptions that TV Advertising Does Not Offer Information (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 842-843
Beliefs About TV Advertising, Perceptions that TV Advertising is Deceptive (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 844-845
Credibility, source (1990)
Ohanian R
v.2, pg. 846-849
Endorser attractiveness (1992)
Feick L; Higie RA
v.2, pg. 850-851
Endorser experience (1992)
Feick L; Higie RA
v.2, pg. 852-853
Endorser similarity (1992)
Feick L; Higie RA
v.2, pg. 854-855
Endorser trustworthiness (1992)
Feick L; Higie RA
v.2, pg. 856-857
Functions of TV Advertising Items, Affirmation of Value Function (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 858-859
Functions of TV Advertising Items, Hedonic Function (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 860-861
Functions of TV Advertising Items, Knowledge Function (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 862-863
Functions of TV Advertising Items, Social Learning Function... (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 864-865
Importance of Information Sources, Independent Experts (1974)
Klippel RE; Sweeney TW
v.2, pg. 866-867
Importance of Information Sources, Interpersonal (1974)
Klippel RE; Sweeney TW
v.2, pg. 868-869
Importance of Information Sources, Marketing (1974)
Klippel RE; Sweeney TW
v.2, pg. 870-871
Importance of Information Sources, Mass Media (1974)
Klippel RE; Sweeney TW
v.2, pg. 872-873
Intrinsic Involvement in the Ad (1993)
Lord KR; Burnkrant RE
v.2, pg. 874-875
Mood Rating Scale for Advertisement (1980)
Plutchik R
v.2, pg. 876-877
Reaction to Ad, Deactivation Sleep, Fatigue, Activation deactivation adjective checklist dimension (1978)
Thayer RE
v.2, pg. 878-879
Reaction to Ad, General Activation, Energy (1978)
Thayer RE
v.2, pg. 880-882
Reaction to Ad, General Deactivation, Calmness, Activation deactivation adjective checklist dimension (1978)
Thayer RE
v.2, pg. 883-884
Reaction to Ad, High Activation, Tension (1978)
Thayer RE
v.2, pg. 885-887
Realism (1992)
Feick L; Higie RA
v.2, pg. 888-889
Source perception, ability to identify with the actor in ad (1991)
Kelman TE; DiMeo J
v.2, pg. 890-891
Source perception, actor's likeability (1991)
Whittler TE; DiMeo J
v.2, pg. 892-893
Source Perception, Similarity to the Actor in the Ad (1983).
McKirnan DJ; Smith CE; Hamayan EV
v.2, pg. 894-895
Validity of the Ad Message Claims (1991)
Whittler TE; DiMeo J
v.2, pg. 896-897
Commitment, organizational (1972)
Hrebiniak LG; Alutto JA
v.2, pg. 901-903
Complaint Responsiveness, Probability of Success (1983)
Richin ML
v.2, pg. 904-905
Consumer desires, desires (1993)
Spreng RA; Olshavsky RW
v.2, pg. 906-907
Consumer desires, desires congruency (1993)
Spreng RA; Olshavsky RW
v.2, pg. 908-909
Consumer Desires, Disconfirmation of Expectations (1993)
Spreng RA; Olshavsky RW
v.2, pg. 910-911
Consumer desires, expectation (1993)
Spreng RA; Olshavsky RW
v.2, pg. 912-913
Customer orientation-motivational direction (1992)
Kelley SW
v.2, pg. 914-915
Customer orientation-organizational climate (1992)
Kelley SW
v.2, pg. 916-917
Customer orientation-organizational socialization (1992)
Kelley SW
v.2, pg. 918-919
Deontological norms [DN] (1991)
Singhapakdi A; Vitell SJ Jr
v.2, pg. 920-921
Emotional Reactions and Salesperson Motivation, Expectancy Estimates (1986)
Batra R; Holbrook MB
v.2, pg. 922-923
Emotional Reactions and Salesperson Motivation, Motivation... (1986)
Batra R; Holbrook MB
v.2, pg. 924-925
External and Internal Supplier Influences-Boundary Role Performance [BRP] (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 926-927
External and Internal Supplier Influences-Dealer Satisfaction (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 928-929
External and Internal Supplier Influences-Supplier Control (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 930-931
External and Internal Supplier Influences-Supplier Pressure (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 932-933
Feelings of Success. . (1978)
Hall DT; Goodale J; Rabinowitz S; Morgan M
v.2, pg. 934-935
Index of Services Marketing Excellence [ISME] Marketing Organization. . (1991)
Berry LL; Conant JS; Parasuraman A
v.2, pg. 936-937
Index of Services Marketing Excellence [ISME] Marketing Orientation (1991)
Berry LL; Conant JS; Parasuraman A
v.2, pg. 938-939
Index of Services Marketing Excellence [ISME] New Customer Marketing (1991)
Berry LL; Conant JS; Parasuraman A
v.2, pg. 940-941
Job accomplishment measure (1983)
Hafer J; Sirgy MJ
v.2, pg. 942-943
Job description index [JDI] (1969)
Smith PC; Kendall LM; Hulin CL
v.2, pg. 944-948
Job image (1990)
Wotruba TR
v.2, pg. 949-950
Job performance (1990)
Lucas GH Jr; Babakus E; Ingram TN
v.2, pg. 951-952
Job satisfaction (1951)
Brayfield AH; Rothe HF
v.2, pg. 953-954
Job satisfaction (1990)
Lucas GH Jr; Babakus E; Ingram TN
v.2, pg. 955-956
Marketing Norms Scale-General Honesty and Integrity (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 957-958
Marketing Norms Scale-Information and Contract Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 959-960
Marketing Norms Scale-Obligation and Disclosure Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 961-962
Marketing Norms Scale-Price and Distribution Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 963-964
Marketing Norms Scale-Product and Promotion Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 965-966
Motivation to Work, Generalized, Commitment to Work, Achievement motivation (1969)
Duncan OD
v.2, pg. 967-969
Organizational Structure and Climate-Concentration of Authority [CONT] (1984)
Gupta AK
v.2, pg. 970-971
Organizational Structure and Climate Encouragement of Risk Taking [RISK] (1984)
Gupta AK
v.2, pg. 972-973
Organizational Structure and Climate-Formalization [FORM] (1984)
Gupta AK
v.2, pg. 974-975
Organizational Structure and Climate-Participation in Decision Making [PART] (1984)
Gupta AK
v.2, pg. 976-977
Organizational Structure and Climate-Quality of R&D-Marketing Relations [RELATE] (1984)
Gupta AK
v.2, pg. 978-979
Organizational Structure and Climate-Senior Management Values Integration [VALUE] (1984)
Gupta AK
v.2, pg. 980-981
Perceived fairness (1991)
Sager JK
v.2, pg. 982-983
Performance, behavioral aspects (1991)
Ingram TN; Lee KS; Lucas GH Jr
v.2, pg. 984-985
Performance Sensitivity, Job, Internal work motivations scale short form (1986, 1974)
Dubinsky AJ; Hartley SW, Hackman JR; Oldham GR
v.2, pg. 986-988
Power bases, sales manager (1984)
Skinner SJ; Dubinsky AJ; Donnelly J
v.2, pg. 989-990
Psychological climate, franchisee-autonomy (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 991-992
Psychological climate, franchisee-cohesion (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 993-994
Psychological climate, franchisee-fairness (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 995-996
Psychological climate, franchisee-innovation (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 997-998
Psychological climate, franchisee-pressure (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 999-1000
Psychological climate, franchisee-recognition (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 1001-1002
Role Ambiguity, Salesperson and Product Manager (1970)
Rizzo J; House RJ; Lirtzman SI
v.2, pg. 1003-1007
Role clarity, salesperson (1980)
Busch P
v.2, pg. 1008-1009
Role conflict, ethical situations (1983)
Chonko LB; Burnett JJ
v.2, pg. 1010-1012
Role Conflict, Salesperson and Product Manager (1970)
Rizzo J; House RJ; Lirtzman SI
v.2, pg. 1013-1017
Sales training index, directing (1970)
Rizzo J; House RJ; Lirtzman SI
v.2, pg. 1018-1019
Sales training index, organization (1984)
Futrell CM; Berry LL; Bowers MR
v.2, pg. 1020-1021
Sales Training Index, Planning and Evaluation (1984)
Futrell CM; Berry LL; Bowers MR
v.2, pg. 1022-1023
Satisfaction With Job, General short version (1974, 1975)
Hackman JR; Oldham GR
v.2, pg. 1024-1026
Satisfaction with job, generalized (1972, 1976)
Pruden HO; Reese RM, Bagozzi RP
v.2, pg. 1027-1029
Satisfaction with supervisor (1974, 1975)
Hackman JR; Oldham GR
v.2, pg. 1030-1031
Sex-role inventory [BSRI] (1974)
Bern SL
v.2, pg. 1032-1033
Developed from the work of Helen Hough, University of Texas at Arlington, Arlington, TX, http://libraries.uta.edu/helen/test&meas/testmainframe.htm
Used by permission.