Ross, “How Hollywood Became Hollywood”

What is the author’s main point or argument?

Why did Hollywood become an attractive site for film making by 1920s?

How did the emerging studios affect the making of films compared to the earlier days of independent filmmakers?

How did the audience and moviegoing experience change by 1920s?

Why are movies important?

How and why did the ideological and political character of the movies change?

How did these new films and movies relate to larger society and culture?