EET Subject Outline
Creating Motivation for Interpretive Panels
Kristi Florence

 

  • Why is motivation important?
    1. Attract guests to approach the signage.
    2. Keep the engaged enough to read the signage in it’s entirety.
    3. Support retention.
  • Attraction
    1. Cover a few of the design elements that will attract a guest to the sign.
    2. Different types of attraction: animal info, safety, conservation message…
  • Engagement
    1. How to create text for a specific audience.
    2. Illustrations or photos?
    3. Size/information proportions.
  • Retention
    1. What are some elements that support retention?
    2. Designing signage for the frame of mind the guest are in.
    3. Simplicity
    4. Hook, meat and message layout of text.
  • Resources