Most of us spend far more time processing email than we do surfing the web, so let's take full advantage of that !eMail is the most popular online activity among internet users, both at home and at work. This creates a prime marketing opportunity, for both large and small businesses. Marketers can use e-mail to “get in front of” customers and prospects in a more concrete and forceful way. The use of eMail as a marketing vehicle is very attractive because of its simplicity and its low production cost.
First of all you should know if you really need to use eMail Marketing: Should I use eMail Marketing?
eMail can bring many advantages to your business because:
Then if you still plan to use eMails to market your customers, you have to be aware of all the different components of eMail Marketing. Hereafter are the definitions (clic on the icons) of those components and a few useful links on how to use the differents techniques:
Junk
eMail or SPAM (see Monty
Python Sketch): Spam is unsolicited commercial bulk email or any email
that you don't want ! It's an early form of eMail advertising used to do
cyber promotion.
Viral
Marketing: On the
Internet, viral marketing is any marketing technique that induces Web sites
or users to pass on a marketing message to other sites or users, creating
a potentially exponential growth in the message's visibility and effect.
It is a word-of-mouth or word-of-mouse phenomenon (a viral
infection!). Hotmail is one example
of successful viral marketing. Hotmail promotes its service and its own
advertisers' messages in every user's e-mail notes.
Opt-in
mail or "Permission
Marketing": Targeted & Opt-In eMail
Campaigns are a very popular and successful technique of advertising a
product or a service over the Internet to people who want to learn about
new and exciting opportunities. Opt-in is type of email list that is made
up of people who have specifically asked to be on it. It is completely
different from SPAM.
eMail
newsletter: A newsletter is sent by eMail
to inform site subscribers of changes, new features, news, special offers....
Mass
mailing: Mass mailing is mailing to a large
distribution list containing people who have no opportunity to decide whether
or not they want to be on the list. It targets relatively large audiences.
Mailing
List: A mailing list is a collection of
eMail address. Mailing lists are maintained by software.
The software automatically distributes an e-mail message from one member
of a list to all other members on that list: 1 message, multiple recipients.
Thousands of lists in the form of digests, electronic journals, discussion
groups and the like are available.»Hint: you may want to use an autoresponder (also called mailbot or autobot). Autoresponders automatically send eMail messages back to any prospect that sends eMail to it.
If you don't want to launch an eMail campaign on your own you will easily find this service on the web and it won't be too expensive. Let's see some examples of eMail campaigns.
Useful advice for your eMail campaign:
Created by Tiphaine.
Contact
me at tiphainetoulemonde@hotmail.com
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