Outline of a Business Plan
Introductory Page
Executive Summary
Industry Analysis
Critical Issues for Industry Analysis
Description of Venture
Describing the Venture
PPT Slide
Production Plan
If a Retail Operation or Service
Marketing Plan
What Market Planning
Facts Needed for Market Planning
Critical Decisions for Marketing Mix
Organizational Plan
Organization Structure
Assessment of Risk
Financial Plan
Appendix (contains backup materials)
Appendix Examples
Sources of Information
Email: rdemarco@mail.sdsu.edu