The Floral Art

Working Title: The Floral Art

E-mail: To Be Determined

Date: June 29, 2009

Opportunity

This website will be used to promote floral art for all occasions. The site will have information on different types of flowers. The site will have information on prices for a variety of arrangements including weddings, theme parties, quinceañeras, and special events. This site will have extensive information about making the best decisions in purchasing flowers.

Audience

This site will inform any person interested in purchasing flowers for any occasion. This site may serve as a guide for people making plans to visit an actual flower shop and compare prices and services.

User's Needs

This site will inform the user of several things pertaining to floral art. The site will:

Environment

Users may access this site via their iPhone, PDA, and or personal computer. There are no limitations other than being connected to web. This site will be updated every day to bring the lates information on specials and on seasonal flowers. This site will have a section for Q&A with a designer.

Resources and Limitations

The reality is that with today's economy it is crucial to shop and compare prices when purchasing anything. The main challenge for this site is to get the word out about the site and its services. The designer is not paying rent for an actual flower shop hence prices for floral art are great!

General Solution

The site of The Floral Art will have information for users to be educated on flowers and on the cost of floral arrangements. Users will soon find out that the site will give them enough information to make educated purchases when looking in spending money on flowers. For example, users can price a wedding set up and then take it to a flower shop to compare prices and services. The users/clients will notice the knowledge they acquire while using this site and will may feel comfortable in purchasing flowers from The Floral Art. In addition, this site will have lessons on how to become more knowledgeable in buying flowers.