Dual-Degree Program

The College of Business undergraduate education has taken on a new dimension, a completely new approach toward meeting the increasing demand by companies and students to internationalize management education. An ambitious marketing program has been launched at San Diego State University at the undergraduate level. The SanMéditerranée program.

Program SanMéditerranée is a transnational dual-degree program between San Diego State University (SDSU) and Euromed Marseille, School of Management (EM). Students may enter the program at either of the two schools and must spend a minimum of one year of study each in the U.S. and in France. Participants in Program SanMéditerranée are enrolled in the Marketing major in the College of Business Administration at SDSU and the International Business major at Euromed Marseille.

Upon completion of the program successful participants earn both the Bachelor of Science Degree in Business Administration with emphasis in Marketing from SDSU, and the Bachelor in International Business from Euromed Marseille.

The Challenge

To be successful in the increasingly globalize world market place managers must have skills in the language and culture of our trading partners as well as the traditional business functions. This is particularly true in the era of international agreements which will create ever greater interdependence in the future. How can managers prepare for business without borders?

The Response

This innovative transnational dual -degree program will provide students with the skills they need to succeed in a globalize marketplace. Students in this program study a minimum of one year at their host institution and about three years in the US and receive university degrees from two universities, the Bachelor of Science degree in Management from San Diego State University and an International Business degree from Euromed Marseille.

The Advantages

Graduates of this dual-degree program will be uniquely qualified for careers in the emerging Global Market. Students will not only have in-depth training in business concepts, they will also have the language and cultural skills necessary for success in the international marketplace. Graduates will be equally comfortable doing business internationally. The objective of this dual-degree program is to create the next generation of executives: managers with skills in global perspective needed for leadership in the twenty-first century.