Background:
William Baker has published more than twenty articles in publications including the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology, the Journal of Advertising, the Journal of Product Innovation Management, Psychology & Marketing and the Journal of Market-Focused Management. He currently serves on the editorial review boards of the Journal of the Academy of Marketing Science and the Journal of Advertising. His primary basic research interests are the effects of market orientation and corporate learning on organizational performance, consumer learning and memory and advertising effectiveness.
Professor Baker has also engaged in a wide variety of applied research programs. While at the University of Vermont, he led a three year research initiative for the Vermont Department of Tourism and Marketing. Prior to entering academia, he led the research and consulting division of Ericson Marketing Communications. There, he engaged in a wide range of research and planning programs for a diverse array of clients in healthcare, tourism, packaged goods, restaurants, theme parks, and technology.
Office Location: SSE 3120
Phone: (619) 594-6426
Fax: (619) 594-3272
Email: Baker@mail.sdsu.edu |
