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MBA Students Place in National Case Consulting Competition
From left: Leo Simpson, SBI VP of Research, SDSU’s Dr. Don Sciglimpaglia, Ron Cook SBI President
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SDSU MBA students placed second in the “Graduate - Comprehensive” category and third in the “Graduate - Specialized” category of the Small Business Institute's (SBI) Annual Field Case of the Year Competition. The awards were presented in St. Petersburg, Florida in February 12 – 14, 2009.
The “Graduate - Comprehensive” study, supervised by marketing professor, Dr. Don Sciglimpaglia, and IDS professor, Dr. Fred Raafat,, was conducted for Amistar Corporation, which designs, engineers and manufactures sophisticated process and manufacturing automation for a variety of industries. The team, comprised of four SDSU graduate students (John Canepa, Omar Houry, Jason Johnson, Naomi Kernoski) conducted an industry/market assessment and business development project for the bioscience industry in order to identify a single, high-potential, unmet or underserved automation need that is feasible for Amistar to pursue. The market opportunity identified by the team represents a $20 million per annum revenue potential for the company.
The “Graduate - Specialized” study, supervised by Sciglimpaglia and IDS professor, Dr. Gretchen Vik, was an industry/market assessment conducted for the Center for Health Interventions and Technology (CHIAT). The student team (Tuba Gökçek, Deborah Pawloski and Maureen Zajano) conducted the marketing study for CHIAT’s commercialization of an online weight loss/weight management program for post-partum mothers. The project assessed market size and potential and assisted CHIAT with identifying potential strategic business partners for commercialization
2009 marks the eighth consecutive year that an SDSU MBA final consulting program study supervised by Sciglimpaglia has placed first or second in the SBI competition.
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