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IMC for High Tech Companies Is Friday, June 22
The Centre for Integrated Marketing Communications (IMC) at SDSU presents “The Role of IMC for High Technology Companies” on Friday, June 22 from 8 a.m. to 5 p.m. This event is a great opportunity to learn how IMC programs drive the success of high technology companies and brands.
The seminar will feature keynote speaker Jacqueline Meyer, senior director of marketing for MediaFLO USA. Meyer will discuss the company’s marketing and public relations efforts, as well as the integrated marketing campaign being used to launch FLO TV, an award winning service which delivers high quality mobile TV services directly to subscribers’ wireless phones. Other speakers include:
- Neil Portnoy, Claritas;
- Jon Maron, LGE Mobile Comm;
- Drs. George and Michael Belch; and Richard Brooks, SDSU IMC
There will be a panel discussion on challenges facing high tech companies implementing IMC programs with:
- Daniel Lee, Hitachi America;
- Jerry Yen, Total Training; and
- Chad Farmer, Lambesis
The event will be held at Extended Studies Gateway Center, Room 206. Cost is $295 per person (lunch included). 10% discount for early birds by June 1. For more information or to register for this event, visit http://imc.sdsu.edu/seminar.htm
SDSU Hosts International Economic Summit with High School Students from Mexico and San Diego
San Diego State University Center for International Business Education and Research (SDSU CIBER) will host the second annual International Economic Summit (IES) on Tuesday, May 22 from 8 a.m. to 3 p.m. in Montezuma Hall on the campus of SDSU.
Approximately 400 high school students from San Diego County and Baja California, Mexico will compete in a world trade simulation of 69 countries to implement their global economic plans. The students have spent an entire semester researching the social, political, and economic conditions of a specific country in order to create a strategic plan to improve the standard of living for their assigned country. At the all-day conference, the students will present their specific strategies, and implement their plans through a variety of activities such as alliance negotiations, trade issue debates, and an energizing trade session.
 The IES program is designed to educate students about essential economic concepts and the benefits of trade, while exploring the controversies associated with globalization. Utilizing the experience-based learning model, the program challenges students to think critically about the benefits and costs of trade and to explore the multifaceted process of globalization.
SDSU CIBER is a co-sponsor of the event, along with the Federal Reserve Bank of San Francisco. Financial support for the event comes from Sempra Energy, through its partnership with the SDSU College of Business Administration. For more information, visit: www.frbsf.org/education/teachers/ies/ies.cfm#sub1.
Click here to see the CBA events calendar
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