Russell and Baker Join Journal of Advertising
Editorial Board
Marketing professors, CristelRussell and William Baker,
have been named outstanding reviewers for the Journal of
Advertising and have been asked to join the journals
editorial board.
The Journal of Advertising is one of the top
journals in advertising and marketing. It has a review board made
up of ad hoc reviewers and editorial members. Cristel Russell and
William Baker have been asked to join the editorial review board
because of their great work as ad hoc reviewers. They would be joining
current member of the board and SDSU marketing professor, Mickey
Belch.
Michael and George Belch Speak at
Imagine Conference in Las Vegas
Brothers Michael and George Belch, both professors
of Marketing, spoke at the 2005 Imagine ICBA Retail Conference and
Expo. For the last 77 years the Independent College Bookstore Association
(ICBA) has been the premier organization supporting institutional
bookstores. The Belchs discussed Integrated Marketing Communication
(IMC) and their book, Advertising and Promotion: An Integrated
Marketing Communications Perspective, the number one selling
textbook on advertising.
New Managing Director for
International Business Center Named
The
Center for International Business Education and Research (CIBER)
has named Mark Ballam, formerly the associate director of CIBER
at the Georgia Institute of Technology, as its new managing director.
The CIBER program supports SDSUs undergraduate
International Business major. The major, offered jointly by the
College of Arts & Letters and the College of Business Administration
has risen to an all-time high ranking of seventh in U.S. News
and World Reports Americas Best Colleges 2005
list of international business majors. With more than 700 students,
the program is widely recognized for offering the first transnational,
triple-degree programs in the country (one with universities in
Mexico and Canada, the other with universities in Mexico and Chile).
The Institute for International Education also has honored the program
as the best study abroad program in the country in any area
of study.
Ballam has worked for Georgia Techs CIBER since
1996. He was responsible for managing its federal grant budget and
was directly responsible for planning and implementing the centers
detailed strategic vision. I'm extremely impressed with SDSU's
commitment to the CIBER program and the university's international
business program overall, Ballam said. I look forward
to building on SDSU's hard-earned accomplishments by working across
disciplines to further integrate global learning into the curriculum
while growing SDSU CIBER's outreach to the business community.
Associate Dean Honored for Community Service
Community
service is the name of the game for Jim Lackritz, who received an
award for outstanding community service involvement from the San
Diego District Tennis Association on January 21st. Lackritz, professor
of Information and Decision Systems and associate Dean of the Graduate
Division, is an accomplished tennis player. Since moving to San
Diego in 1977, he has been ranked nationally in singles and was
in the top 10 in doubles three times. Lackritz was vice president
of the SDDTA in 1998 and then became president in 2000 until he
left his post in 2004.
Brown Hosts Real Estate Investment Risk Seminar
The San Diego Chapter of Certified Commercial Investment
Members (CCIM) and San Diego State Universitys Real Estate
and Land Use Institute (REULI) presented Commercial and Investment
Real Estate Risk Analysis on March 29.The seminar covered
the aspects of probability and risk measures using real estate data.
Roger J. Brown, RELUI director of research who conducted the seminar,
said, Real estate risk models are misunderstood and underused.
With data now plentiful we have an opportunity to increase understanding
about the concept of risk in real estate investing.
Baker and Sinkula Published in
Marketing Science Journal
William Baker and Jim Sinkula recently published an
article in the Journal of the Academy of Marketing Science,
a top journal in the field of marketing. The article entitled Environmental
Marketing Strategy and Competitive Advantage: Measuring and Modeling
Enviropreneurialism, shows a relationship between environpreneurial
activity and organizational behavior.
Ledwith Appointed to Syndey Kimmel Cancer Center
The
Sydney Kimmel Cancer Center appointed James Ledwith to its Board
of Trustees. Ledwith specializes in public companies and nonprofits.
He has 35 years of accounting experience and is a member of the
adjunct faculty for the Graduate School of Public Health and the
School of Accountancy. Ledwith will serve a three year term along
with the two other newly appointees.
Dalbey Visits International Program Site
Richard Dalbey, IDS faculty, recently visited the
College's International Business exchange program at the Universidade
do Minho, Braga, Portugal, where he met with faculty and staff to
discuss international business exchanges and multiple-degree programs.
Dalbey has visited several of our exchange program sites over the
years including those in Buenos Aires, Argentina; Santa Cruz de
la Sierra, Bolivia; Rio de Janeiro and Curitiba, Brazil. Says Dalbey,
"I often travel to parts of the world where the College has
exchange programs -- I enjoy meeting our university partners and
being a connection for them to San Diego -- our presence in these
countries is important. On my visit to our program at Domingo Savio
Universidad Privada in Bolivia two years ago, I spoke to an assembly
of 500 students, faculty, and staff. They were quite interested
in SDSU and life in our part of the world."
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