Professor Belch Honored for Contributions to Marketing

On December 14, the San Diego Direct Marketing Association (SDDMA) gave Professor of Marketing Michael Belch its top honor, the Margaret Sellers Award, for outstanding contributions to San Diego’s marketing community. The award was presented during a luncheon event at the La Jolla Radisson.

SDDMA President Randy Gerson said, "The San Diego Direct Marketing Association is proud of Michael Belch, marketing master at SDSU. Not only has Michael Belch personally taught many past recipients of this prestigious award, but has educated many other influential marketers here in San Diego."

Belch teaches Integrated Marketing Communications (IMC) and Marketing Management at San Diego State University, where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China, Argentina, Chile, Columbia, Slovenia, and the Netherlands. Dr. Belch has co-authored numerous articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with his brother and SDSU colleague Dr. George Belch, the number one IMC textbook, An Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective.