Marketing Department

Marketing has been defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good and services, to create exchanges that satisfy individual and organization objectives." The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities.

Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations.

Program Overview
The marketing major at SDSU includes preparatory courses in accounting, finance, information systems, economics and mathematics. At the upper division level, students take classes in marketing as well as finance, management, operations management, and statistics. The curriculum provides training in developing decision models to aid in solving marketing problems. Planning and analysis of strategies for products and/or services are also emphasized, as is the use of computers for data analysis.

Goals and Learning Outcomes

MSBA Goals and Learning Outcomes

Department Chair
Dr. George (Joe) Belch
gbelch@mail.sdsu.edu

Mailing Address:
Marketing Department #SSE 3356
SDSU College of Business
5500 Campanile Dr.
San Diego, CA 92182-8239
Phone: (619) 594-5317
Fax: (619) 594-3272

Important: Marketing Majors & IMC Specializations course sequencing requirements are strictly enforced. Download sequencing (word doc)
Students: to read more about the IMC Specialization visit the IMC web site

IS Society Founders.

Student Organizations
International Business Society
  at SDSU
Entrepreneur Society
American Marketing Association
SDSU American Marketing Assoc.

Marketing Faculty

Centre for Integrated Marketing Communications (IMC)