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Congcong Zheng, Ph.D. Professor Zheng researches about decision making process, learning and related firm behaviors among entrepreneurial firms. Her work extends the behavioral theory of the firm (March and Simon, 1958; Cyert and March, 1963) in organizational theory and entrepreneurship field. The questions that interest her are: what are the motivations of a particular type of strategic behavior (such as internationalization, branching, product diversification or acquisition) among young entrepreneurial firms? What is the difference between and linkage of entrepreneurial team learning and lead entrepreneur's individual learning? How do firms learn from environmental, social and organizational experiences? How do managers' previous experience, biases and political dynamics among management team affect the decision making process and subsequent firm behavior? How do entrepreneurial firms allocate managerial attention among various activities and how does such allocation affect the firms' short-term performance and long-term survival? She is interested in utilizing several research methods in her work, particularly experiments, modeling, survey and case methods. Context-wise, she is interested in high technology industries (including consumer electronics, biotechnology and technical service industries among others) and cultural industries (independent motion picture industry and music industry). She has studied emerging market settings and contextualize organizational learning theory to international new ventures from emerging markets (South Africa, Mexico, India and China specifically). Professor Zheng has presented at numerous academia conferences and has published in two refereed books. Her academic article is forthcoming at Management International Review. Prior to academia, Zheng was a consultant in BDA China Ltd., specializing in advising clients on market entry and investment decisions in China's Internet and Telecom sector. She holds a BS in Business Administration from University of International Business and Economics (UIBE) in China and Ph.D. from London Business School. She joined the Management faculty in San Diego State University in August 2005.
The information on this page represents that of Congcong Zheng and not necessarily that of San Diego State University. Congcong Zheng takes full responsibility for the information presented. May 27, 2009 8:34 AM © San Diego State University |
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SDSU College of Business Administration 5500 Campanile Drive San Diego, CA 92182-8230 |
