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Marketing Professor Mickey Belch Receives Monty
 Integrated Marketing Communications Professor Michael (Kartalija) Belch has been named this year’s CBA recipient of the Alumni Award for Outstanding Contribution to the University.
The Monty alumni award honors those who have made significant contributions to SDSU, the San Diego community or California, nationally or internationally. The time-honored tradition at SDSU is a symbol of achievement and success presented to distinguished alumni and faculty from each of SDSU's seven academic colleges, Imperial Valley Campus and Library and Information Access.
Prof. Belch has been a Professor at SDSU since 1976. During that time he has received numerous Outstanding Professor awards, as well as an Excellence in Teaching award. He has taught in France, Spain, China, Argentina, Chile, Colombia, Slovenia, and the Netherlands. Belch has authored and co-authored over 40 articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with his brother George Belch, the number one IMC textbook, “Advertising and Promotion: An Integrated Marketing Communications Perspective,” now in its 7th edition.
Prof. Belch is a member of multiple academic organizations including the
Association for Consumer Research, The Academy of Advertising, The Society
for Consumer Research, and the Academy of Marketing Science. He is a
member of the editorial review board for the Journal of Advertising.
Prof. Belch received his B.S. degree from The Pennsylvania State University, and
his MBA from Drexel University. He obtained his Ph.D. from the University
of Pittsburgh, with a major in consumer behavior and a minor in social
psychology. Prior to obtaining his Ph.D., Belch was employed by the
General Foods Corporation as a Marketing Representative.
History of Monty Awardees
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