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Michael
(Mickey) A. Belch,
Ph.D. Michael Belch teaches Integrated Marketing Communications at San Diego State University, where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China, Argentina, Chile, Colombia, Slovenia, and the Netherlands. Dr. Belch has co-authored numerous articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with his brother Dr. George Belch, the number one IMC textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective. Dr. Belch’s previous employment includes: Marketing Representative of General Foods Corporation, consultant to a number of Fortune 500 companies including McDonalds, Whirlpool Corporation, Senco Products, GTI Corporation, IVAC, and May Companies, as well as advertising agencies including Phillips-Ramsey and Dailey & Associates. Professor Belch received his Ph.D. from the University of Pittsburgh.
The information on this page represents that of Michael Belch and not necessarily that of San Diego State University. Michael Belch takes full responsibility for the information presented. February 20, 2009 8:49 AM © San Diego State University
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SDSU College of Business Administration 5500 Campanile Drive San Diego, CA 92182-8230 |
