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Michael (Mickey) A. Belch, Ph.D.
Professor, Marketing

Michael Belch teaches Integrated Marketing Communications at San Diego State University, where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China, Argentina, Chile, Colombia, Slovenia, and the Netherlands. Dr. Belch has co-authored numerous articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with his brother Dr. George Belch, the number one IMC textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective.

Dr. Belch’s previous employment includes: Marketing Representative of General Foods Corporation, consultant to a number of Fortune 500 companies including McDonalds, Whirlpool Corporation, Senco Products, GTI Corporation, IVAC, and May Companies, as well as advertising agencies including Phillips-Ramsey and Dailey & Associates.

Professor Belch received his Ph.D. from the University of Pittsburgh.

The information on this page represents that of Michael Belch and not necessarily that of San Diego State University. Michael Belch takes full responsibility for the information presented. February 20, 2009 8:49 AM © San Diego State University

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© San Diego State University Last updated: October 13, 2009 10:08 AM "The statements found on this site are for informational purposes only. While every effort is made to ensure that this information is up to date and accurate, official information can be found in the university publications." Please contact nkavanau@mail.sdsu.edu for any website-related issues.