Dr. MICHAEL R. REAL'S RESEME

MICHAEL R. REAL

Curriculum Vitae

School of Communication

San Diego State University San Diego, CA 92182-4561 ( 619 ) 594-4255; Fax (619)594-6246;
E--Mail: mreal @ sciences .sdsu.edu
The Content of the Table
  • Professional Position
  • Education
  • Publication
  • Books
  • Selective Articles
  • Selective Presentation
  • Course Taught
  • Selected Grants, Projects, and Media Activity

  • PROFESSIONAL POSITIONS


    Director, School of Communication, SDSU, 1996-present. Professor, School of Communication, SDSU, 1994 - 1996. (New academic unit 1994) Professor, Telecommunications and Film, SDSU, 1983-94. Department Chair, 1986-91 Associate Professor of Telecommunications and Film, SDSU, 1980-82. Department Graduate Advisor, 1981-86, 1991-present. Assistant Professor of Communications, UCSD, 1971-80. Program Coordinator, 1973-74. University Chaplain and Parish Minister, 1966-69.

    EDUCATION


    Ph.D., Communications, University of Illinois, Urbana, 1972. M.A., Teaching, St. Thomas College, 1966. M.A., History, St. Paul Seminary, St. Paul, Minnesota, 1966. B.A., Philosophy and Latin, St. Paul Seminary, 1962.

    PUBLICATIONS


    BOOKS


    Real, M. (1996) Exploring Media Culture: An Guide. Thousand Oaks, CA: Sage Publications. Real, M. (1989) Super Media: A Cultural Studies Approach. Newbury Park, CA: Sage Publications. Real, M., ed. (1986) Global Ritual: Olvmpic Media Coverage and International Understanding. Comparative studies completed under Contract #3401304 for UNESCO. Real, M. (1977) Mass-Mediated Culture. Englewood Cliffs, NJ: Prentice-Hall.

    SELECTED ARTICLES


    "Areobics and Feminism: Self-Determination vs. Patriarchal Hegemony in Exercise Sports,"Social Text, spring 1997, in press.
    Ethics Yesterday and Today, and the 50's Quiz Show Scandal" TV Quarterly, Vol XXVII, No.3 (Winter, 1995), pp. 1-27.
    "Is Television Corruption the Olympics: Media and the (Post) Modern Game at Age 100," TV Quarterly, Vol. XXVIII, No. 1 (Summer, 1996) pp. 1-13.
    "The postmodern Olympics: Technology and the Commodification of the Olympic Movement," Quest (the journal of the National Association for Physical Education in Higher Education), Vol.48, No. 1 (February, 1996), pp. 9-24.
    Real, M. (1995) The Great Quiz Show Scandal: Why America Remains Fascinated. Television Ouarterly. (Entire special issue)
    Real, M. (1995) Sport as Spectacle. In J. Downing, ed. Ouestioning the Media: A Critical Introduc tion. 2nd edition. Newbury Park, CA: Sage Publications.
    Real, M. and Rogers, F. (1994) Theorizing Postmodern Stars: George Michael and Madonna. In American Heroes in a Media Age, edited by Robert Cathcart and Susan Duckworth. Cresskill, NJ: Hampton Press.
    Real, M. (1993) The Expressive Face of Culture: Mass Media and the Shape of the Human Moral Environment. In Moral Imagination. Media. and the Shape of Public Culture, edited by Philip Rossi, S.J. New York: Sheed and Ward.
    Real, M. and Mechikoff, R. (1993) Deep Fan: Mythic Identification, Technology, and Advertising in Spectator Sports. Journal of Sport Sociology (9), pp. 323-339.
    Real, M. ( 1992) The Challenge of a Culture-Centered Paradigm: Metatheory and Reconciliation in Media Research. Stanley Deetz (ed. ), Communication Yearbook 15, pp. 35-47. Newbury Park, CA: Sage.
    Real, M. (1991) Mass-Mediated Sports. In J. Downing, ed. Questioning the Media: A Critical Introduc tion. pp. 345-356. Newbury Park, CA: Sage Publications.
    Real, M. (1991) Bill Cosby and Recoding Ethnicity. Leah R. VandeBerg and Lawrence A. Wenner, eds. Television Criticism: Approaches and Applications, pp. 58-84. New York: Longman.
    Real, M. (1990) Communicacion, Publicidad y Deportes. Chasqui: Revista Latinoamericana de Comunicacion. No. 34 (April-June), pp. 57-65.
    Real, M. (1990) Super Bowl Football Versus World Cup Soccer: A Cultural-Structural Comparison. In L. Wenner, ed., Media. Sports and Society, pp. 180-203. Newbury Park, CA: Sage Publications.
    Real, M. (1988) Free Expression in International Context. In Carey, J., and Christians, C., eds., Free Expression in Democratic Societv. Champaign: University of Illinois.
    Real, M. (1988) Marxism and Popular Culture: The Cutting Edge of Cultural Criticism. In R. Browne and M. Fishwick, eds., Svmbiosis: Popular Culture and Academic Disciplines. Bowiing Green, OH: Bowling Green Popular Press.
    Real, M. (1986) Demythologizing Media: Recent Writings in Critical and Institutional Theory. Critical Studies in Mass Communication (December), pp. 4~9-86.
    Real, M., Blue, C., and Jerald, J. (1986) Cold War, Race, and Lies in American Image Industries. Media Development (London) 33, pp. 19-22.
    ,. Real, M. (1985) Broadcast Music in Nigeria and Liberia: A Comparative Note. In F. Ugbuoaiah, ed., Mass Communication. Culture and Society in West Africa. New York: Hans Zell Publishers.
    Real, M. (1985) Understanding Oscar: The Academy Awards Telecast as International Media Event. In Mosco, V., and Wasko, J. The Critical Communication Review: Volume m Popular Culture snd Media Events. Norwood NJ: Ablex Publishing Corporation, pp.lS2-78.
    Real, M. (1984) Evaluating International Culture: A Rating of the American Academy Awards Telecast According to UNESCO's Recommendations for a New World Information Order. In G. Lewis, ed., Svmbols of Significance: Working Papers in the Studv of Culture. Paris: International Sociological Association, Research Committee on Communication, Knowledge and Culture. Also published in E.. Nikolov, ed. (1983) Contribution to the SociologY of the Arts. Sofia, Bulgaria:
    Balkan State Printing House, pp. 146-66. Also available in Spanish as "La Interpretacion de la Cultura Internacional."
    Real, M. ( 1984) The Debate on Critical Theory and the Study of Communication. Journal of Comrnunication 34 (Autumn), 72-80.
    Real, M. ( 1982 ) Popular Music and Cultural Change. Media Development (London) 29, pp. 6-9.
    Real, M. (1982) Creating Community Television: A How-To Handbook. PlPSE, U.S. Department of Education, Washington, D.C. 45 pages. (With accompanying video tape )
    Real, M. (1981) Mass Communications and Propaganda in Technological Societies: The Contribution of Jacques Ellul to Media Research and Theory. In C. Christians and J. VanHook, eds., Jacques Ellul: Interpretive Essays. Urbana: University of Illinois Press.
    Real, M. (1981) Videotex and Education: A Review of British Developments. Available from Center for Communication, SDSU, San Diego, CA. 92182. 20 pages.
    Real, M. (1980) Media Theory: Contributions to an Understanding of American Mass Communications. American Ouarterlv, 32:3, 238-58.
    Real, M., Anderson, H., and Harrington, M. (1980) Television Access for Older Adults. Journal of Communication 30 (Winter), pp. 81-88.
    Real, M., and Christians, C. (1979) Jacques Ellul's Contribution to Critical Media Theory. Journal of Communication 29 (Winter), 83-93.
    Real, M. (1979) Academy Awards Telecast: The Promotional Championship. Exetasis 5 (June), 4-24.
    Real, M. (1977) Popular radio Music in Nigeria: A Comparative Note. Unilag 1 (November), 59-62.
    Real, M. (1976) The Super Bowl and American Society. Newsdav. January 15, 1976.
    Real, M. (1975) Cultural Studies and Mass-Mediated Culture. Jounal of Popular Culture 9 (Fall), 433-37.
    Real, M. (1975) Trends in Structure and Policy in the Catholic Press. Journalism Ouarterly 52 (Summer), 265-71.
    Real, M. (1975) Popular Culture, Media Propaganda, and the 1972 'CREEP' Campaign. Journal of Popular Culture 8 (Winter), 644-52.
    Real, M. (1975) Super Bowl: Mythic Spectacle. Journal of Communication 25 (Winter), 31-43. Reprinted in Socio-Cultural Dimensions of Sports (New York, SUNY, 1975), in Sociologv of Sports (New York, 1976), in Television: The Critical View (New York: Oxford University Press, 1981), and in Michigan Sports Gazette (Detroit, 1986).
    Additional articles and reviews in Critical Studies in Mass Communication, Journal of Communication, Journalism Ouarterlv, Journal of Popular Culture, International Review of Intercultural Relations, Contemporarv Sociology, San Diego Union, Community, Media and Values, and others. Currently manuscript referee for Critical Studies in Mass Comrnunication, Journal of Communication, Journal of Sport and Social Issues, and others.


    SELECTED PRESENTATIONS

    "Technology, Ideology, and the (Post)Modern Olympics,"Pre-Olympic Scientific Congress, Dallas, July 16, 1996.
    Shuk Yin Tam, David M. Dozier, Martha M. Lauzen, and Michael R. Real, "The impact of Superior-Subordinate Gender on the Career Advancement of Public Relations Practitioners," International Communication Association, Alburquerque, May, 1995.
    "Navajos Watching Cheyenne Autumn: Notes Toward a Model of Media Culture," Binational Research Colloquium, University of California at San Diego, Nov. 4, 1995.
    "Aerobics and Feminism: Democracy vs. Patriarchal Hegemony in Exercise Sports," International Communication Association, UABC, Tiijuana, Mexico.
    International Issues in Media. (1994) Fifth Annual Encounter of the Binational Association of Schools of Communication, UABC, Tiijuana, Mexico.
    The Future of Communication Research. (1991) Graduate Symposium, Annenberg School of Communication, University of Southern California.
    Sources and Methods of Popular Culture Analysis in the United States. (1991) Workshop organized and paper presented. International Communication Association, Chicago.
    Gratifications and Dangers of Media Sports Spectatorship. (1991) Paper presented, International Communication Association, Chicago.
    What We Can Learn From Each Other: Binational Mexican-United States Communication Practices and Research. (1991) Presentation to the Second Annual Binational Communication Encounter, San Diego State University.
    International Media Events. (1990) Paper presented, International Communication Association, Dublin, Ireland.
    World Cup, Super Bowl, and the Nature of Media Sport Spectacles. (1989) Paper presented, International Communication Association, San Francisco.
    The Expressive Face of Culture: Mass Media and the Shape of the Human Moral Environment. Keynote address: Conference on Moral Imagination, Media, and the Shape of Public Culture. Marquette University, October 14, 1988.
    Sports, Media, and Culture. (1~88) Session organized and paper presented, International Association for Mass Communication Research, Barcelona, Spain.
    Ideology, Media Bias, and Superpower Olympic Boycotts. (1987) Paper presented, Conference on the Mass Media and the Olympic Games, University of Calgary, Canada.
    How Media Create Cultural Environments. Keynote address, Cavalleti IV Seminar on Moral Theology and Cornmunication. Rome, Italy, September 25, 1987.
    Global Mass Media and the Olympic Games. Keynote address, Conference on the Olympic Games Past and Future. Barcelona, Spain, September 23, 1986.
    Media, the Olympics, and International Understanding. Keynote address, Symposium on Media and the Olympics. Calgary, Canada, November 6, 1985.
    International Association for Mass Communication Research (IAMCR) in New Delhi, India (1986), and Prague, Czechoslovakia (1984).
    World Congress of Sociologists, International Sociological Association (ISA) in New Delhi, India (1986), and Mexico City (1982).
    International Communication Association (ICA) annual conference, approximately every other year, 1974-present.
    Popular Culture Association (PCA) and American Culture Association (ACA), 1973-79 and 1988.
    At various times to Speech Communication Association; Gerontological Society of America; Association for Physical Education, Recreation, and Dance; Philological Association of the Pacific Coast; Association for Education in Journalism and Mass Communication; West Coast Popular Culture Association; United States Information Agency; League of California Cities; California State Assembly; State Telecommunications Policy Conference; UCLA Extension; National Adult Education Conference; and other international, national, regional, and local scholarly conferences and meetings.

    Selected Grants, Projects, and Media Activity

    On-Air Moderator and Host, live interactive teleconferences to Central and South America, 2-hour sessions, International Training Center and KPBS-TV, SDSU, quarterly. Theme: Telecommunications in Professional Development and Education. 1994-present.
    Media Interviews, set up by SDSU Office of Communication. Topics: the O.J. case, cameras in the courtroom, Quiz Show, the Academy Awards Telecast. On major San Diego television and radio stations. Recurring.
    Manuscript Referee: Critical Studies in Mass Communication, Journal of Communication, Journal of Sport and Social Issues, others.
    Secretary, Binational Association of Schools of Communication (BINACOM). 1995-96.
    Chair, City of Del Mar, Cable Television Advisory Committee. 1989-present.
    Broad Member, Visual Arts Foundation, San Diego. 1987-present.
    Faculty Adivisor, Visual Arts Club, School of Communication, SDSU. 1995-96.
    Graduate Advisor --M.A> in Television, Film, and New Media Production; M.A. in Telecommunication and Media Management. 1982-1986, 1991-1996.
    Project Director, "Technology, Ethics, and Borders: The Binational Challenge," a three-part lectureship series GTE Foundation, at SDSU, UCSD, and UABC-Tijuana, 1994-95.
    On-air host, "Telecommunication and Instructional Technology," a series of four two-hour interactive teleconferences received throughout Mexico and Latin America. International Training Center and KPBS-TV, SDSU. 1994 - 1995.
    Project Director, Grant from Fred Hansen Institute for World Peace, "The Binational Communication Project: Mexico and the United States." 1993 - 1995.
    On-air host. "Global Village" monthly issues and interview program, produced by Cox Cable and the International Center for Communication, SDSU, 1991 - 1993.
    Project Director. Binational Communication Research and Collaboration. (1992) Faculty Research Grant, College of Professional Studies snd Fine Arts, SDSU.
    Project Director and Executive Producer. Cooperative Learning Achievement in Media (CLAIM). (1988) Funded by San Diego County Cable Review Commission. To produce film "I Am Somebody" aimed for at-risk Chicano youths.
    Project Director. Student Work Experience as Leverage to Learning (SWELL). CSU Academic Improvement Progam. August, 1987. To develop faculty support for academic internships and cooperative education.
    Project Director. The Olympic Games and International Understanding. UNESCO Contract. December, 1984. To create a team of international scholars and edit their findings, a collection of 15 studies examining Olympic media coverage in 17 countries on 6 continents.
    Project Director. Frontiers of Reason. San Diego County Cable Review Commission, September, t983. To develop Midweek television series on problems created by advances in science and technology. Additional grant from California Community Television Association.
    Project Director. "Videotex and Education: Recent Developments in Great Britain." SDSU SummerFacultyFellowship, 1981.
    Project Director and Executive Producer. Talkback. Fund for the Improvement of Postsecondary Education (FIPSE), 1979-81. To produce 120 hours of live television progrsng, in 8-week courses, for senior adults, from KPBS-TV.
    Project Director and Executive Producer. "Senior Spotlight." Public Access Cabletelevision by and for Elders (PACE), 1977-80. To produce 60 half-hour shows by and for senior sdults for cable transmission. Cablecast throughout San Diego County.
    Excellence in Teaching Award for 1978, University of California at San Diego, Alumni Association.
    Selected Outstanding Faculty Member, by Students of Third College, University of California, San Diego, 1976.
    Director, Field Research, Nigeria and Liberia, West Africa, June - September, 1976; Peru, South America, July - August, 1974.

    COURSES TAUGHT

    At SDSU Telecommunications and Film Writing Cinema as Art and Communication Theory and Criticism of Broadcasting and Film Socio-Cultural Aspects of Media Aesthetics of Film and Video Film Classics Documentary and Propaganda Film and Television Media and the Olympic Games Seminar in Research and Bibliography Seminar in the Development of Telecommunications Systems Seminar in the Research Process Seminar in Media Message Design


    At Other Universities Introduction to Communication Mass Media and Public Opinion Popular Communication Non-Western Communication Cable Television Television Production Morality and Society

    University committee service: Chair, College Peer Review; Chair, College Personnel Committee; Chair, School Critical-Cultural Task Force; Chair, Department Graduate Committee; and service on too many other committtees.

    PROFESSIONAL AFFILIATIONS

    Current International Association for Mass Communication Research International Communication Association . Cable Television Advisory Committee, Del Mar, CA, (Chair) Visual Arts Foundation, San Diego (Board Member) Binational Association of Communication Schools


    Occasional International Sociological Association. Popular Culture Association. Speech Communication Association. Broadcast Education Association. American Film Institute National Academy of Telerision Arts and Sciences. Philological Association of the Pacific Coast. Association for Education in Journalism and Mass Communication. Popular Culture Association - West (Past President) American Culture Association.