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May 1981 |
University of Kentucky Lexington, KY 40506 Major Area: Marketing Minor Area: Applied Statistics Dissertation:
Co-Chairmen: Dr, Joseph P. Guiltinan & Dr. James H. Donnelly |
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Wayne State University Detroit, MI 48202 Concentration: Marketing |
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June 1976 |
Wayne State University Detroit, Ml 48202 Major: Marketing |
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1-00 to present |
San Diego State University Responsible for:
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1-00 to 8-00 |
San Diego State University |
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8-89 to present |
San Diego State University Courses taught:
Marketing Internship others as listed below |
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8-84 to 8-89 |
San Diego State University Courses taught: As listed below |
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1-81 to 8-84 |
San Diego State University Courses taught:
Marketing Management Principles of Marketing (graduate and undergraduate) Consumer Behavior |
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2-83 to 5-83 |
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8-79 to 12-80 |
University of Kentucky Courses taught:
Marketing Management |
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1-79 to 6-79 |
University of Kentucky Course taught:
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8-77 to 8-79 |
University of Kentucky Courses Taught:
Marketing Management |
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8-77 to 8-79 |
University of Kentucky |
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9-76 to 8-77 |
Wayne State University Course taught:
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"Building Critical Thinking Skills: Can Standardized Testing Accomplish It?, Marketing Education Review, spring 1994, with D.R. Hampton and A.B. Martin.
"The Use of Management and Marketing Textbook Multiple-Choice Questions: A Case Study," Journal of Education for Business, September, October 1993, with D.R. Hampton and A.B. Martin.
"Causal Modeling Techniques in Health Care Marketing: A Case Study in Blood Donation," Journal of Ambulatory Care Management, May 1990, with M. L. Joyce and J. W. Allen.
"Recruiting Blood Donors: What Ambulatory Care Facilities Need to Understand "Journal of Ambulatory Care Management, August 1989, with M. L. Joyce and N. Dietrich.
"Maintaining Quality Control during the Crunch in Service Firms, "Journal of Services Marketing, Winter 1988.
"Organizational Redress Response Effectiveness and Its Effect on Overall Company Impression," Public Relations Review, Fall 1987, with R. M. Cosenza.
"The Value of User Image in Quelling Aberrant Consumer Behavior," Journal of the Academy of Marketing Science, Spring 1986, with M. Jeffery Kallis and Dinoo J. Vanier.
"Strategies for Tangiblizing Retail Services: An Assessment," Journal of the Academy of Marketing Science, Fall 1984, with Joseph P. Guiltinan.
"Improving the Distribution of Health Care Services by Understanding Nurse Job Choice Decisions," Journal of Health Care Marketing," Spring 1983, with M. Jeffery Kallis.
"Critical Path Method for Introducing Industrial Products," Industrial Marketing Management, April 1982, with Glenn R. Dundas.
"Nonprofit Marketing as a College Course: Potential Problems but Probable Opportunities," Journal of Marketing Education, Fall 1981, with Mary L. Joyce.
"Grocery Loyalty Programs: A Manager's Perspective", with Kimberly A. Rossi and Laura A. Williams. Proceedings, Academy of marketing Science Tenth Bi-ennial World Marketing congress, Cardiff, June 2001.
"Electronic Message Boards to Enhance Student Participation and Learning", with Laura A. Williams. Proceedings, Marketing Educator's Association, Hawaii, April 2001.
"Is Pulling Mom & Dad's Strings a Global Phenomenon? A Study of Children's Purchase Influence in the United States and Malta", with Laura A. Williams and Albert Caruana. Proceedings, Academy of Marketing Science Ninth Bi-ennial World Marketing Congress, Malta, June 1999.
"Corporate Reputation, Service Quality and Attitude Toward Price: The Case of an Energy Utility", with Albert Caruana, Emanuel Said, and Laura Williams. Proceedings, 1999 Academy of Marketing Science Annual Conference, Coral Gables, Florida, May 1999.
"Alternatives in Principles: A Case Study", Proceedings, 1997 Western Marketing Educators Association, Scottsdale, Arizona, April 1997.
"Remembering Vs. Thinking: Can Marketing Professors Identify the Difference?" Proceedings, 7th Bi-Annual World Marketing Congress, vols. VII-X, Melbourne, Australia, July 1995, with D.R. Hampton.
"Bad Blood Between Countries: A Call for International Regulation of the Blood Industry," Proceedings, 7th Bi-Annual World Marketing Congress, vols. VII-X, Melbourne, Australia, July 1995, with D.R. Lambert and M.L. Joyce.
"Recruitment Without Responsibility: The Problem of Sojourner Adaptation," Proceedings, 1994 Academy of Marketing Sciences, Nashville, Tenn, June 1994, with Mary L. Joyce and David R. Lambert.
"Exploring the Use of Incentives in Fundraising by Not-for-Profit Organizations," Proceedings Academy of Marketing Sciences, San Diego, CA, April 1992, with Linda Rochford.
"The Client Side of Internships: How Valuable Are They?" Proceedings, Western Marketing Educators Association, Sparks, NV, April 1992.
"Should Safety-Consciousness Be an Issue in the Segmentation of Air Travelers?" Proceedings, Atlantic Marketing Association, Savannah, GA, October 1991, with T. Becker and R. M. Cosenza.
"Belief in Subliminal Advertising's Influence and Locus of Control," Proceedings, Southern Marketing Association Conference, New Orleans, LA, November 1989, with D. B. Jones and T. Varvoglis.
"Causal Modeling Techniques in Health Care Marketing: A Case Study in Blood Donation," Proceedings, Association for Advances in Health Care Research, Snowbird, UT, April 1989, with J. W. Allen and M. L. Joyce.
"Marketing Communications: Motivating People to Donate Blood," paper presented at the Winter American Marketing Association Conference, St. Petersburg Beach, FL, February 1989, with M. L. Joyce.
"The Search for Efficiency and Effectiveness in Responding to Consumer Complaints," Proceedings, Southern Marketing Association, Atlanta, GA, November 1988, with R. M. Cosenza.
"The Determinants of Blood Donation Behavior in a Changing Environment," Proceedings, Association for Advances in Health Care Research, Snowbird, UT, April 1988, with M. L. Joyce and N. Dietrich.
"Cause-Related Marketing: Here to Stay or a Passing Fad?" Proceedings, Independent Sector, Spring Research Forum, San Francisco, CA March 1988.
"The Interface between Macromarketing and Social Marketing: The Case of Cause-Related Marketing," Proceedings, AMA Winter Educator's Conference, San Diego, CA. October 1987.
"Keeping the Girl Scouts Viable in the 80s and 90s," Proceedings, AMA Services Conference, San Diego, Ca, September 1987, with L. L. Cid.
"Product Dispossession: A Conceptual Approach, Proceedings, Academy of Marketing Science, Miami, FL, May 1987, with D. J. Vanier and J. B. McFall.
"Age Segments in the Senior Market: Do They Exist?" Proceedings, Southern Marketing Association, Atlanta, GA, November 1986, with R.M. Cosenza and E.G. Keesling.
"Individual-, Product-, and Situation-Specific Factors: Is Risk Affected by Their Interaction?" Proceedings, Academy of Marketing Science Conference, Anaheim, CA, April 1986, with M. Angelina Villarreal.
"Marketing Research Directions in the 80s and 90s" Proceedings, Academy of Marketing Science Conference, Niagara Falls, NY, May 1984
"Product Design Issues and Hospital Staffing." Proceedings, Academy of Marketing Science Conference, Miami, Florida, May 1983, with M. Jeffery Kallis.
"Should Doctoral Programs Produce Teachers?" Proceedings, Academy of Marketing Science Conference, Miami, Florida, May 1983, with Mary J. Molenaar.
"Multidimensional Scaling as an Aid to Public Policy Evaluation," Proceedings, American Institute for Decision Sciences, National Conference, San Francisco, California, November 1982, with M. Jeffery Kallis and Mary L. Joyce.
"A Close Look at the Options in the Health Care Industry: The Marketing Audit," Proceedings, Academy of Marketing Science Conference, Las Vegas, Nevada, May 1982, with Mary L. Joyce.
"The Teaching of Nonprofit and Public Marketing," Proceedings, AMA Marketing of Services Conference, Orlando, Florida, February 1981, with Mary L. Joyce.
"A Model for Evaluating Sales Promotion," Proceedings, Southern Marketing Association, New Orleans, Louisiana, October 1980, with Earnestine C. Hargrove.
"Educating Marketers to Market Education," Proceedings, Academy of Marketing Science Conference, Dallas, Texas, May 1980, with Mary L. Joyce.
"Analysis of Subjective Data in a New Product Choice Situation: A Mathematical Programming Approach," Proceedings, American Institute for Decision Sciences, Southeast Conference, Nashville, Tennessee, February 1979, with Sridhar G. Kadaba.
"The Proposed Saccharin Ban: Implications for Marketers," Proceedings, Academy of Marketing Science Conference, Chicago, Illinois, May 1978.
Principles of Marketing, 4th Ed. with Thomas C. Kinnear and Kenneth L. Bernhardt, Harper-Collins Publishers, 1995.
Instructors Resource (Guide and Annotations, for annotated instructor's version of Keegan, Moriarty, and Duncan, Marketing, Prentice-Hall, 1992, with Mary L. Joyce.
"Cause-Related Marketing: Advantages and Pitfalls for Nonprofits," chapter in The Future of the Nonprofit Sector, edited by V Hodgekinson and R. Lyman, Jossey-Bass, San Francisco, 1989.
"Notes on the Enterprise Videotape Series" to accompany Shoell's Principles of Marketing. Second edition. Allyn and Bacon, lnc., 1987.
Distinguished Fellow of the Academy of Marketing Science, awarded 1996.
SDSU College of Business, Faculty Achievement Award, 1999.
"The Changing Role of Child Influence on Family Decision Making: Impact of the Internet." SDSU College of Business Administration Competitive Summer Research Grant -- $9,000, Summer 2000, with Michael A. Belch.
"Nonprofit Organization Internship Program." Grants awarded by SDSU Undergraduate Studies and funded by California State lottery funds, $3,100, 1988, $1,500, 1989. (Internship program to be developed and implemented.)
"The Determinants of Blood Donation Behavior in a Changing Environment." $5,000 grant awarded by the Institute for Nonprofit Management and funded by the Ford Foundation, 1987.
"Teen Internet Mavens: Influence in Family Decision-Making," with Michael A. Belch and Laura A. Willis. Under review with Journal of Marketing.
"Electronic Message Boards - A Means of Increasing Large Section Participation," with Laura A. Willis. Data Collected. To be submitted to Journal of Marketing Education.
National Library Association - national conference, October 1991
California School Nurses Organization - statewide conference, February 1983.
The Support Center, Revlon Foundation - taught and directed workshops on Marketing for Nonprofit Organizations, semi-annually 1986 - present.
University Level
Undergraduate Division Dean Search Committee
Senate Elections Committee
Student Outreach Services (marketing advice and consultation)
Graduate Recruitment Committee
College of Business
Reaccreditation Committee, 2000 - present.
Executive Committee, 2000 - present.
Undergraduate Curriculum Committee, 2000 - present.
Graduate Committee, 1996 - 2000 term, chair.
CED Faculty Advisory Board, 1998 - present.
Dean Search Committee, 1996 - 1997
MBA Review Committee, 1995/1996
Undergraduate Curriculum Taskforce, 1995/1996
Appointment & Promotion Committee - Graduate Studies Subcommittee.
Department of Marketing
Acting Department Chair, Spring Semester and Summer 2000.
Adviser to all Marketing concentration MSBA students, 1984 - 1999.
American Marketing Association Student Chapter Faculty Advisor, 1987 - 2000.
Scholarship Committee (Chairperson)
Recruiting Committee
Graduate Curriculum Committee
Academy of Marketing Science
American Marketing Association
Association for the Advancement of Health Care Research
Southern Marketing Association
Decision Sciences Institute
Western Marketing Educators Association
DBA Association, University of Kentucky; President (1978-79)
Girl Scouts of San Diego and Imperial Counties; Girl Scouts of Central Maryland. Developed and taught full day training sessions for the organization's Marketing and Membership Specialists staff.
Junior League of San Diego. Worked extensively with the Junior League since Spring 1988, aiding them with marketing planning and conducting workshops on marketing and research. Served as volunteer on Community Advisory Board, 1988-199O.
Easter Seals Association, Western Regional Office. Presented workshop to executive directors, October 1987.
Allied Home Health Care Association, San Diego, Developed marketing plan, 1987.
Ft. Meyers Community Hospital, Ft. Meyers, FL Investigated and made recommendations regarding employee satisfaction.
Vicorp Corp., San Diego, CA Provided professional services in design and analysis of an employee morale and attitude study to all nonmanagement employees.
Association for Retarded Citizens, San Diego, CA Provided professional services through completion of a marketing audit as well as the research, design, and implementation of a marketing program for ARC.
Editorial Comment and Review. I have provided this service for numerous Principles texts as well as textbooks in Consumer Behavior, Marketing Management, and Nonprofit Marketing for a wide variety of publishers.
Last Updated: 6/12/01 by Kathleen A. Krentler