College of Business Administration

Seminar in Environmental Management

Written Assignment 2

1) Paul Hawken states “Markets are superb at setting prices but incapable of recognizing costs.” Why are managers generally so ignorant of the social and environmental costs of business? What practical managerial recommendations can you offer to bring cost and price into closer alignment?

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2) In Chapter 9 of the Welford and Starkey text it is claimed "Clean technology depends at least as much on rethinking commercial and social habits as on introducing technological developments." What practical recommendations can you offer regarding the role business managers might play in rethinking commercial and social habits?

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