College of Business Administration

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Seminar in Business Ethics and Social Institutions

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Case Discussion Questions for July 31, 2003:


1) Is fast food an addiction? What makes something an addiction?

2) What legal requirements should fast food restaurants be subject to regarding of the posting of their food’s nutritional information? Is the current system, which requires that nutritional information be posted in a visible location inside the front end of the restaurant, sufficient? Why or why not?

3) What expectations should drive-through customers have with regards to receiving nutritional information with their orders? What is a sufficient means for health information transfer to these customers?

4) What are the differences between fast food restaurants and traditional “sit down” restaurants that allow “sit down” restaurants to be exempt from these requirements? Is this fair?

5) Is advertising to children (happy meals, playgrounds, cartoon/clown advertising) unethical? Does it make any difference if the product is healthy vs. unhealthy? Why or why not?

6) Should a fast food chain be required to serve healthy alternatives (cheeseburgers vs. chicken salads), or is the entire fast food market segment responsible for offering alternatives (McDonald’s vs. Subway)? Or, should healthy alternatives be required at both the market level and the individual chain level?

7) Should fast food restaurants be liable for increases in serving sizes (amount customers are eating) by creating the “super-sized” or “go big” meals? Did this help contribute to the “addiction” or overeating by consumers?

8) To what extent is a fast food restaurant liable for a consumer’s health level? For instance, should fast food restaurants be required to compensate consumers who have physical and medical conditions attributed to obesity (such as diabetes, heart attacks, etc.)? Or, should the health and well-being of a consumer be his or her own responsibility? Should the government be involved? How?


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