College of Business Administration

GROUP MEMBERS:

Rick Civello
Gabriel Rubio
Leslie Dela Cruz
Jackie Wolfstein
Veronica Lua

EXECUTIVE SUMMARY:

For our project, we sponsored a campus blood drive in collaboration with the San Diego Blood Bank. Once we decided on having a blood drive, we contacted the San Diego Blood Bank. We spoke with a woman named Marno Miller, who gave us some background about Blood Donation as well as what would be expected of our group. Finally, we set up a date to have the blood drive. The drive was scheduled for Tuesday, April 11, 2000 from 9 a.m. until 2 p.m.

The San Diego Blood Bank provided the manpower, equipment, advertisements, free t-shirts, and some refreshments. Ms. Miller had already reserved Casa Real for this event. Our main responsibility was to assist with the set up and clean up as well as the recruitment of blood donors.

We engaged in several tasks to recruit donors: we posted fliers at different sites around campus weeks prior to the event, contacted our friends and family members for their support, and one of the group members even passed fliers out around the hospital where she was employed. We even had an appointment sheet that we asked people who were interested to sign.

On the day of the blood drive, we each had designated time slots to pass out fliers in the Aztec Center walkway. We did this in an attempt to make sure that the drive was continually publicized. Ms. Miller advised us to concentrate our efforts on the day of the blood drive because she has found that most college students have such busy schedules that they forget things like this. Therefore, the most effective way to publicize this type of event was to pass out fliers during the event. We also tried to recruit people on the other side of campus by having group members pass out fliers near the West Commons. We passed and posted a total of more than 1,000 fliers for this drive.

We attempted to have a ?Pizza Hut Challenge?. What this entailed was the participation of two campus clubs. All each club had to do was get members to donate blood. The club that had the most blood donors would have won a pizza party from Pizza Hut. Although this was a great idea, it did not fall through due to time constraints.
Our for-profit link consisted of sponsorship by 24 Hour Fitness, the San Diego Sting Rays, Pizza Hut and Friday?s Restaurant. These businesses provided us with: free gym passes, 100- $10 off coupons to San Diego Sting Rays home games, 10- coupons for large pizzas, and 25- Free Appetizer coupons. In exchange for their sponsorship, the aforementioned businesses received free advertisement and a sense of accomplishment for helping to do something positive for their community. This was definitely a win-win situation for all parties involved.

Our blood drive was a great success. There were a total of 83 individuals that stopped by and 51 were found eligible to donate. Within five hours, we increased the county?s blood supply by 51 pints. Although none of our group members were able to donate blood, we all still felt a sense of accomplishment. We were happy that we had made it more convenient and a little more pleasurable for others to ?give the gift of life?.

Some of the ethical concepts that our project helped to clarify included: utilitarianism, virtue theory, social contract theory, deontology, and procedural justice. All of which will be further discussed in our group presentation on May 02, 2000.