College of
Business
Administration
College of
Business
Administration
GROUP MEMBERS:Paul CollinsEXECUTIVE SUMMARY:
Enrique Cortez
Jeremiah Juncal
Joseph Ovick
Kimberly Powell
Lavonte WynnOur community service project was a holiday food drive, involving local for-profit organizations, non-profit organizations, SDSU student organizations, and SDSU students and faculty. S.I.F.E. (Students In Free Enterprises), connected us with the Salvation Army and The San Diego Food Bank, who in turn offered us collection bins and promised pick up. The bins were dropped off at the Aztec Center, Student Services Building, Faculty/Staff Children's Center, and The Library, for the food drive which would run from November 18-22. The Associated Students Facilities Board granted permission to store all collected food in the Aztec Center. We were also allowed to send a general E-mail to all Associated Students personnel to remind them to support the food drive. In addition, we had to solicit permission from the University and Aztec Shops to run the food drive on campus.
In addition to standard drop off points around campus, we set up an incentive system to entice on-campus organizations to donate food. For example, we offered the fraternity who donated the most cans a pizza party donated by Dominoes Pizza and the winning sorority would receive free ice cream donated by Ben & Jerry's. In addition, the various departments within the college of Business were pitted against one another to win 50 free meals donated by Rubio's. The children from the Faculty/Staff Children Center were a little easier to please, and stickers were plenty to entice them to help the needy.
An elaborate advertisement campaign was initiated to spread the word of the food drive. Three huge banners (donated by the American Marketing Association) were posted throughout campus and many smaller posters were tacked to bulletin boards. 500 hundred fliers (donated by Kinko's) were also distributed to faculty and students. The Daily Aztec donated free advertisement space to spread the word to a larger audience, and a voice mail message was sent to all on campus VMS accounts (including the dorms). The final step has been word of mouth and announcements to classes, friends, and anybody who cares to listen.
Although the food drive was initially set for November 18-22, we extended it for two extra weeks. We collected enough food (and even some clothes) to fill two large bins all the way to the rim - weighing approximately 600 lbs total. With the connections we made with local businesses and organizations, S.I.F.E. will continue the relationship to continue the food drive and other public service events.
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