SpectraNet International, San Diego, CA
Vice President, Marketing
1995 - Present
Develops and directs all marketing activities, external relations,
and support staff; develops and oversees all marketing strategies
and programs, directs the development and deployment of all marketing
communications.
Franklin & Associates / Franklin Stoorza, San Diego, CA
Chairman, Franklin Stoorza Advertising
1992 - 1994
Successfully merged and managed two major advertising agencies
to create area's largest multi-disciplined advertising
and marketing communications firm with annual gross billings of
$40 million. Responsible for agency management, fiscal performance,
strategic planning for clients, senior account management for
agency key accounts. Retired from agency business 4/1/94.
President / CEO
1982 - 1992
Profitably grew agency from $2 million to $30 million in gross
billings. Responsible for all aspects of operations, financial
performance, business development along with strategic marketing
counsel, campaign development and senior account management for
agency key accounts.
Senior Vice President
1979 - 1981
Responsible for growth of agency through new business development.
Senior manager for major clients with responsibility for marketing
communications plans. Developed and ran operational systems for
agency to accelerate growth.
Creative Marketing Services, Inc., San Diego, CA
President, Owner
1976 - 1978
Created and ran successful marketing consulting firm specializing
in development of marketing and merchandising programs for major
retail chains and national packaged goods companies. Merged firm
with Franklin and Associates.
Southland Corporation, Dallas, Texas / San Diego, CA
Corporate Marketing Projects Manager
1974 - 1975
Corporate marketing project manager responsible for development
of national merchandising and marketing programs for 5,000-store
convenience food store chain. Developed national retail music
program, national video game program. Responsible for research
and development, test marketing, vendor relations, strategic planning
and national roll-out.
Western Region Advertising Manager
1970 - 1973
Managed western regional office of The Stanford Agency, Southland's
in-house agency. Primary interface with regional merchandising
management of chain. Responsible for all advertising, promotion
and other marketing activity for 800-store region. Directed and
implemented all media, creative and promotional activity. Developed
several breakthrough programs subsequently rolled-out nationally
by company.
Procter and Gamble Company, Cincinnati, OH
Assistant Brand Manager
1968 - 1969
Member of Jif Peanut Butter brand management team for nationally
marketed consumer packaged goods product. Team responsible for
all aspects of product marketing, product development, advertising,
research, promotional activity. Managed $5 million national budget
and interfaced with national advertising agency.
B.S., Business Administration / Marketing. Minor in Graphic Communications
San Diego State University, 1968