|
|
|
Lois
Bitner Olson
Lois Olson has taught at the university level for twenty-two years.
She began her university teaching career at the University of Connecticut
and then moved to Boston College. Currently, Lois Olson teaches
Consumer Behavior Consumer Behavior, Marketing Strategy, and Global
Marketing Strategy at San Diego State University. In addition
to her teaching at San Diego State University she teaches internationally
in Venezuela, Taiwan, and The People’s Republic of China.
Lois Olson was a Fulbright Professor at Shanghai Jiao Tong University
1999-2000.Lois Olson has published papers on marketing to children,
global marketing strategy, and marketing models. She
also published on issues specifically relevant to the Chinese market
focusing on issues related to housing, consumption behaviors, the
children’s market, and the influence of women in the Chinese marketplace.
Currently, she is finishing a book; Chinese Consumers: Past,
Present, and Future.She consults for firms entering the Chinese
consumer market and entrepreneurial firms developing technologies
for Homeland Security.
|
|
|
